How we calculate Odds Payout


Bookmakers will never pay out the max 100% of the stakes they receive, they will keep some of that as their profit. Payout margins are usually around 95%, which means a bookmaker will make 5% profit on the markets they produce. This isn’t an exact science of course and depends on the different outcomes that are backed, but a bookmaker will try to balance the book where they pay £95 for every £100 they collect.

new betting sites - payouts calculation

When creating betting odds, bookmakers use their knowledge, who they think will win, how strongly that selection is fancied and a margin. This is the calculation that forms the odds that are offered to you by the bookmakers.

Using the game above between Liverpool and Chelsea, we can calculate the payout margins on that game. Liverpool are 2.10, the draw is 3.60 and Chelsea are 3.40. Converting the odds for all three outcomes to percentages, then adding them together will reveal the over round that the bookmakers have put in, giving us their profit margin.

Liverpool: 2.10

Draw: 3.60

Chelsea: 3.40

(100 / 2.10) + (100 / 3.60) + (100 / 3.40) = 47.62 + 27.78 + 29.41 = 104.81

The closer this number is to 100 means that you are getting a better deal from your bookmaker, the 104.81 is lower than 105, which means it is a good payout in this example, meaning you should bet now, and this is something that many new sites aim for.

To calculate the payout percentage we do one more calculation here

1

——————————————————– =0.952

1 / 2.10 + 1 / 3.60 + 1 / 3.40

0.952 means that 95.2% of the money is paid out, giving a calculated margin of 4.8% and something that a new customer should be looking for when signing up to a brand new betting site.

Best 10 New Bookmakers

£25 SIGN UP HERE

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

£10 SIGN UP HERE

#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply

£20 SIGN UP HERE

New customers sign up with code "bet50get20". Deposit £50 or more and place a £50 bet at min odds 2.0. Get a £20 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org

£20 SIGN UP HERE

New Customers Only. Sign up to easyBet today with bonus code: EB20. Bet £20 and get £20 in Free Bets. Paid as 4 x £5 Free Bets listed on the promotions page.

£40 SIGN UP HERE

New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.

£ 40 SIGN UP HERE
£10 SIGN UP HERE
£20 SIGN UP HERE

18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.

£40 SIGN UP HERE

New customers online only. Use code B10G40 on registration. Place a £10 min qualifying bet at 1/1 (2.0) odds or higher across sports or racing. Get £20 Tote Credit, £10 Free Sports Bet, and 50 Free Spins on Big Bass Bonanza within 48 hours. Free bets and Tote Credit expire in 7 days. One per customer. UK & ROI only. 18+. Full T&Cs at Gambleaware.org.

£40 SIGN UP HERE

18+ New customers only. Opt in via mobile and bet £10+ on sports at odds 2.00+ by 10:00 on 02/01/25. Get 3x£10 in Free Bets & £10 in slot bonus on selected games, 40x wagering, max redeem £250. Bonuses expire in 14 days. T&Cs Apply | GambleAware.org