New Betting Sites

From huge sign-up bonuses to generous rewards, our new betting sites comparison outshine the rest. All new bookmakers are available in the United Kingdom and licensed by the UK Gambling Commission.

Read More
  • UK licenced
  • Secure and trusted
  • Fast withdrawals
  • Mobile friendly

Why Choose A New Betting Site Over A Traditional

Big Bonuses and Promotions

To stand out from the crowd, new UK betting sites have introduced even bigger welcome bonuses than we have seen before. This means when you sign up you are getting a fantastic reward that you can use to build your betting bank. It doesn’t stop there either, because they also want to retain you as a customer you will find that brand new betting sites offer some of the biggest and best regular weekly promotions around, giving you a great deal from day one, every day with them. They realise the importance of doing this, meaning now is a great time for punters to sign up and take advantage.

Better Value and Bigger Odds

The other way new bookmakers stand out from the crowd is to simply be the best. While there are many other factors, the most important factor for any punter is how much money they win or lose. To be a better punter you win more, and to win more you always ensure you are on at the best price, and with a bookmaker offering a low margin. Online betting sites in the UK are targeting this in an attempt to drive business to them, again making it a fantastic time to sign up with them and take advantage of the great prices that are on offer when you place your bets.

More Online Betting Opportunities

When you are a punter logging onto a new UK betting site the one thing that you want is choice. OnlineBookies have seen this, and they have worked tirelessly to provide punters with as many different sports betting opportunities as possible. Whether they are adding new sports and the premier league and leagues all over the world to bet on, or they are giving you more ways to bet on the big games, this is a big positive for punters and one you should be using to your advantage. While you will not use all of the online betting markets on offer, choosing from 100 instead of 80 means you have more flexibility to decide how you want to bet.

Wide Range of Payment Methods

People are looking for more than just the ability to use their bank card to deposit online. Both e-wallet payments like Skrill, Paypal and Neteller, or pre-paid cards like the Paysafecard are becoming important and new betting sites UK are all realising this and allowing punters the choice to deposit with those if they wish. Choice when it comes to payment methods is more important now than it has ever been before with so many different options available to you.

State of the Art Mobile Betting

Technology is advancing quickly and the best new betting sites in the UK are ensuring they use it to the max. These sites have state of the art betting apps waiting for you, allowing you to take your online betting on the go with you. In a world where people demand everything is available in a mobile world, bookmakers are following suit and using the available software to bring it to life. If you intend to bet on the go then lookout for the latest betting sites that have betting apps available for download, then you know that you are always just seconds away from placing a bet on your phone.

Best New Betting Sites UK & New Bookmakers:

Here is our list of the 10 best New Betting Sites for January 2023:


How To Choose New Betting Sites

After finding our list of credible and top new betting sites it is now up to you to decide which one you would like to open an account with. Even though all of the betting sites listed are new, each of them has their differences, and ways in which they stand out from the crowd. This means it is vital that you don’t just sign up with the first new bookmaker that you find, instead you should take a look at a number of different factors before deciding which one to sign up with. Here are the factors you should look out for:

Legality and Regulation

You want to feel safe and comfortable when you are placing your bets and because of that, this is the most important factor to look at. The sites we have listed are all licensed by the UK Gambling Commission and this is vital for UK players. It is highly recommended from us that you do not sign up with a bookmaker that fails to have the correct licence in place, make sure you stick with regulated New UK betting sites.

Software and Platform

You will often find that credible, new UK sports betting sites are towards the front when it comes to having state of the art software on their website. This means they are more accessible, easier to user and have quicker processing times than a lot of their older rivals. Be sure to check that the website uses software that is compatible with the device you intend to use when online betting, and if you are going to use more than one device, check that it works on them all and doesn’t limit you.

The User Experience

Betting should be fun and enjoyable and something to look out for when you are choosing which new betting site to use is the overall user experience. This cannot be underestimated, and if you can find a bookmaker that stays ahead of the times with things like state of the art in-play sports betting facilities with the opportunity to cash out and brilliant graphics then you are likely to have an enjoyable time with them as a new customer.

Odds and Markets

The odds and markets on offer are one of the best things about signing up with a brand new betting site. These sports betting websites have to offer something different to attract people and make themselves stand out from the big names. Some choose to cover additional markets, giving punters even more choice while others offer slightly better odds. Finding both is achievable, so be on the lookout for them and take advantage.

Bonuses and Promotions

Following on from the theme above, the best betting sites in the UKhave to find a way to stand out from the crowd and look better than their rivals. Bonuses and promotions are another way they do this, offering welcome bonuses, free bets and various other consolation prizes, all of which you can take advantage of. These lucrative deals are certainly worth investigating and another reason why new UK sports betting sites may offer punters the best value.

Virtual Sports Betting

The sports coverage we have available to us through our online gambling site is as big as it has ever been. You can place your bets any time of day, on events kicking off all over the world at various times. This is great, but what if you want to place a bet anytime, any day, anywhere? Virtual sports have been created by the bookmakers to solve this issue. With football, horse racing and much more available, you can immerse yourself in a virtual world with betting opportunities whenever you need them.

In-Play Betting Console

One of the biggest and best things to come out of internet sports betting has been the in-play betting revolution. This means that online betting doesn’t have to be done prior to a game starts, you can join in the fun whenever you like during play. On top of the ability to do this, the best sports betting sites all have a number of great markets that are specifically designed for in-play betting, as well as a cashout facility to use.

Dedicated Betting Apps

We are no longer satisfied with being able to place a bet from the comfort of our own home, now we want to take our betting sites with us. This has led to a huge demand in mobile betting, so much so that many of the best betting sites may be launching their very own betting apps. This allows users the chance to bet on their phone regardless of where they are, if you have your phone then you are just seconds away from your next bet.

VIP Loyalty Scheme

Something that online gambling sites have ensured is that they don’t forget just how important their customers are. They don’t take us for granted and understand that they need us for their business to survive and grow. The best betting sites have taken this to another level and some of them offer a VIP loyalty scheme for the biggest and most loyal punters to be involved with. If you intend to use a bookmaker a lot, then one with a scheme like this will really suit you.

Banking, Security and Payment Options

Credit and Debit Cards

This is by far and away the most popular way to deposit money into your sports betting account. Almost every brand new betting site will accept these as payment methods, allowing you to get your money into the account without the need to have an internet e-wallet or something else. When signing up, check that your sports betting site accepts card payments, and check that they accept the type of card you have.

E-Wallets

E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their online betting account. Most online bookies have seen this and taken action upon it. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet.

Pre-paid Debit & Credit Cards

Pre-paid cards are something else on the rise right now, with many people using these online instead of a debit or credit card either if they don’t have one or don’t want one. These cards allow you to top-up in a variety of different ways, before using the card to make an online payment to your new betting site. The best new sports betting sites have seen how popular these cards are and they are accepting many different versions of them.


Read Less
New Betting Site  
All British Sports
All British Sports Review

New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply

New

4.45% £100 Sports - Always 10% Cashback- Casino 100% up to £100
New betting site of January 2023 Sign up here
Sign up here Review
RhinoBet
RhinoBet Review

New customers sign up with code "NBS22". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £20 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org

New

3.95% £20 Bet £20 Get £20 - Use code B20G20
+ Charged Up Odds with Price Boosts Sign up here
Sign up here Review
DAZN Bet
DAZN Bet Review

New customers only. Min £10 deposit with odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.

New

3.97% £10 Bet £10 & Get £10 + 10 Free Spins
New betting site of January 2023 Sign up here
Sign up here Review
Lotoland Sports
Lotoland Sports Review

If your first bet doesn’t win, you’ll get your stake back (up to £5) as a Free Bet within 72 hours!

New

3.57% £5 £5 Stake Back as a Free Bet
Newest betting site in November 2022 Sign up here
Sign up here Review
Betgoodwin
Betgoodwin Review

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.

New

3.95% £25 50% as Free Bet up to £25
On first day losses Sign up here
Sign up here Review
Betzone
Betzone Review

18+ New customers only. Certain bet types excluded. Restrictions + T&Cs apply.

New

3.87% £60 Up To £60 In Free Bets - Bundle Welcome Offer
£10 Sports Bets and 10 Free Casino Spins every week Sign up here
Sign up here Review
Highbet
Highbet Review

New customers only. Min dep £10 with odds min 4/5 (1.80),Full terms apply. 18+ BeGambleAware.org

New

3.6% £15 Bet £10 Get £15 ***EXCLUSIVE***
Second Deposit Bet £20 Get £25 + Extra £5 Sign up here
Sign up here Review
talkSPORT BET
talkSPORT BET Review

18+ New customers only. Opt in, bet up to £25 (min. £10) on selected events at odds of 2.00+, in 7 days. Get up to £25 in free bets on selected events + 25 Free Spins on D10S Maradona slot. Bonuses expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

New

3.55% £25 Get UP To £25 IN Free Bets
+ 25 FREE SPINS on D10S Maradona Sign up here
Sign up here Review
Jeffbet
Jeffbet Review

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5. . Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.

New

4.33% £30 Bet £10 & Get £30 - 1X wager the winnings
Free Bet Mondays - Bet £20 & Get £20 - Code: FBM Sign up here
Sign up here Review
SBK
SBK Review

New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.

5

0.5% £10 Bet £10 get £10 in Free Bets
Enter code NBSUK on sign up - App Only Sign up here
Sign up here Review
The Pools
The Pools Review

18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/1 . First cash bet only. Free bets as 4 x £5 bets on Football, Horse Racing & Virtual. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion.7-day free bet expiry. Full T&Cs apply.

5

3.75% £20 Bet £10 Get £20 - NewBettingSites.UK Exclusive!
Win £25k With Footie5 Sign up here
Sign up here Review
Livescore Bet
Livescore Bet Review

*New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full rules and exclusions.

5

3.96% £20 Bet £10 & Get £20 In Free Bets
ACCA -£10 free bet every week! Sign up here
Sign up here Review
Zetbet
Zetbet Review

18+, Welcome Bonus: New Players only, 1st Deposit, £10, max £10 bonus, valid for 14 days, odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

4.8

4.35% £10 Bet £10 & Get £10
+ Boost Your Zet bets (77% ↑) Sign up here
Sign up here Review
Sportingbet
Sportingbet Review

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply

4.8

4.35% £50 Get up to £50 in FreeBets
Pick three anytime goalscorers and win up to a £20 Free Bet for all three correct. Sign up here
Sign up here Review
Fitzdares
Fitzdares Review

New customers 21+. Minimum deposit £10. Qualifying, odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Valid for 7 days. T&Cs apply. Please bet responsibly.

4.7

3.56% £30 Bet £30 get £30
20 Free Spins on Fishin' Frenzy Big Catch Sign up here
Sign up here Review
Vegasland Sports
Vegasland Sports Review

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware.

4.7

3.67% £10 Bet £10 Get £10
Exclusive New betting site - only with us! Sign up here
Sign up here Review
Quinnbet
Quinnbet Review

Deposit and bet on any Sportsbook Markets of your choice at odds of Evens (2.00) or greater. Get 50% Back of your first days' losses as a Free Bet up to £35 + a Guaranteed £5 Free Bet Either Way plus 10 Free Spins! 18+

4.7

4.35% £35 £35 Free Bet Plus 10 Free Spins
Enhanced Welcome Offer Sign up here
Sign up here Review
Spreadex
Spreadex Review

Place a £25 fixed odds bet at minimum odds of 1/2. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst 18+. Full promotions terms apply.

4.7

3.34% £40 Bet £25 Get £40
Best Odds on ALL Premier League Sign up here
Sign up here Review
Kwiff
Kwiff Review

New customers & 18+. Min. dep of £10. Bet of £/€10 with min odds of 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly

4.7

4.15% £20 Bet £10 Get a £20 Surprise Bet
+ Loyalty Club Up to £20 in Surprise Bets Sign up here
Sign up here Review
LuckLand
LuckLand Review

Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.

4.6

4.35% £10 Bet £15 Get £10
Sign up here
Sign up here Review
21.co.uk
21.co.uk Review

Full T&Cs apply. 18+ New customers only. Opt-in required. Bet £10 or more at odds of 1.5 or higher. in-play Only. Free bet is non-withdrawable, Valid for 7 days and is not returned with winnings. Begambleaware.org

4.6

5.32% £10 Bet £10 & Get £10 Free In-Play
Sister brand of LeoVegas Sign up here
Sign up here Review
Parimatch
Parimatch Review

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

4.6

3.45% £30 Bet £5 Get £30
Sister site of BetVictor Sign up here
Sign up here Review
Pixiebet
Pixiebet Review

18+. New Players Only, UK Residents. Min deposit £10 & max Bonus £30 with odds 1.8 or more. Valid for 30 days. Full Terms Apply. BeGambleAware.org

4.5

4.11% £30 Bet £10 & Get £30 - Bonus code: PBET30
Newest betting site in October 2022 Sign up here
Sign up here Review
Mr Mega Sports
Mr Mega Sports Review

18+, New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, with odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

4.5

4.23% £10 Bet £15 Get £10
Newest Betting Site (October) Sign up here
Sign up here Review
STS
STS Review

18+. New Players only. First deposit min. £10. Bet min, odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. No wagering requirements on the free bet winnings. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

4.5

4.5% £10 Bet £10 get a £10 Free Bet
Bonus code SBWB10 Sign up here
Sign up here Review
10Bet
10Bet Review

New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; Free spins validity: 7 days; Free spins max. winnings = £100; See full terms

4.5

3.99% £50 100% Welcome Bonus up to £50
+ Up to £5000 Cash Bonus ACCAs Sign up here
Sign up here Review
Virgin Bet
Virgin Bet Review

*New members. £10 min bet on sportsbook at 1.5 min odds placed and settled before kick-off of England’s first match on 13/06. 2x £10 Free Bet Tokens valid for 7 days from acceptance. Bet Responsibly. BeGambleAware.org

4.5

3.33% £20 Bet £10 Get £20
ACCA -£10 free bet every week! Sign up here
Sign up here Review
Fan Team
Fan Team Review

New customers only. Strictly 18+. Minimum deposit £20. Min odds of 2.0(1/1). wagering 5x at min odds of 2.0(1/1) before it becomes cash. Once you have wagered your initial deposit of £20, you have to bet £20 again x5 at min odds of 2.0(1/1) to turn the £20 free bet in to cash. The £20 bonus is locked until the minimum wagering requirements are met.

4.4

4.55% £20 Bet £20 get £20 - Stake Returned If Freebet Wins
£200,000 Fantasy Premier League Second Half Season Sign up here
Sign up here Review
Betiton
Betiton Review

18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply


4.4

2.10% £10 Bet £10 get a £10 Free Bet
Boostiton Offer (77% ↑) Sign up here
Sign up here Review
32Red
32Red Review

New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. T&Cs Apply. #AD

4.3

3.57% £150 150% Casino Bonus up to £150!
No Sports Welcome Offer (Sister brand of Unibet) Sign up here
Sign up here Review
Luckster Sports
Luckster Sports Review

18+ New customers only . Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: United Kingdom and Ireland residents only. Full T&Cs Apply

4.2

4.33% £10 Bet £10 & Get £10
Newest betting site in March 2022 Sign up here
Sign up here Review
BetTarget
BetTarget Review

18+,New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs

4.2

3.7% £20 Bet £10 Get £20
NewBettingSites.UK Exclusive! Sign up here
Sign up here Review
Hopa
Hopa Review

18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply

4.2

2.77% £15 Bet £10 Get £15
Exclusive to us! Sign up here
Sign up here Review
BetUK
BetUK Review

Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+ BeGambleAware.org

4.2

3.94% £30 Bet £10 & Get £30 in Free Bets
New Offer Sign up here
Sign up here Review
Hollywoodbets
Hollywoodbets Review

Get up to 5x your stake back as a Free Bet if one match in your football accumulator lets you down.

4.2

4.65% £25 ACCA Insurance
1x,2x,5x Stake Back as Free Bet Sign up here
Sign up here Review
BWIN
BWIN Review

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply

4.2

4.45% £20 Money Back as a Free Bet up to £20
Sign up here
Sign up here Review
Xtremewin
Xtremewin Review

18+. New Players Only, UK Residents. Min deposit £10 & max Bonus £30 with odds 1.8 or more. Valid for 30 days. Full Terms Apply. BeGambleAware.org

4.1

4.55% £30 Bet £10 & Get £30
Bonus code: XTREME30 Sign up here
Sign up here Review
Midnite
Midnite Review

18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org

4.1

4.35% £20 Bet £10 Get £20
Free Bet Friday Sign up here
Sign up here Review
Avabet
Avabet Review

New customers & 18+. Min. dep of £10. Bet of £10 with min odds of 1.5 required. Valid for 7 days. If your selection loses, the free bet will be added to your account. Full terms and conditions apply.

4.1

4.34% £10 Bet £10 get a £10 Free Bet
Newest Betting Site (November) Sign up here
Sign up here Review
Sporting Index
Sporting Index Review

New clients only. place a £10+ Fixed Odds individual bet on any sports market at odds of 2.00 (1/1) .They'll give you 2 x £10 free bets.Valid for 14 days. Offer not valid with cashout. Full T&Cs apply.

4.1

4.35% £20 Bet £10 and receive £20 in Free Bets
+100% on Net Loses up to £250 - Spread Offer Sign up here
Sign up here Review
BritainBet
BritainBet Review

New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

4.1

5.54% £30 Bet £10 Get £30 In Free Bets - 1 x Wagering
New Brand of Huge Casino Group Sign up here
Sign up here Review
Betstorm
Betstorm Review

New players only. Minimum stake £/$/€ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

4.0

4.7% £30 BET 10 GET 30 Deposit Code: BET30
Best Offer - ***EXCLUSIVE*** Sign up here
Sign up here Review
TebWin
TebWin Review

New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Full Terms Apply

4.0

4.95% £30 Bet £10 & Get £30 in Free Bets
Code SB30 Sign up here
Sign up here Review
TonyBet
TonyBet Review

Sportsbook and New customers only. Min deposit £10. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply

3.95

2.92% £50 100% Deposit Bonus up to £50
Code: TONY50 Sign up here
Sign up here Review
Grosvenor
Grosvenor Review

New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply. 18 Plus BeGambleAware.org

3.9

4.37% £10 Double The Odds Any Sport. Any Bet. Any Odds.
NewBettingSites.UK Exclusive! Sign up here
Sign up here Review
Mrgreen
Mrgreen Review

"18+. Play Safe. New UK customers only. Invite Only. Opt-in required. 1x per customer. Min. £10 deposit and stake. Max. bonus £100 with 35x wagering. Bonus expires 7 days after issue. Game weighting, game, country, currency, player restrictions and terms apply.

3.8

4.21% £100 Get Up To 100% Deposit match up to £100 Bonus
No Sports Welcome Offer Sign up here
Sign up here Review

Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging bookmakers.

We offer a wealth of betting services, including:

  1. A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
  2. The most accurate ratings, which we compute independently from five different sources
  3. Our Betting School will help you learn more about online sports betting and to choose the right bets
  4. Learning Center: where you can find out our best sports betting guides and strategies
  5. All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
  6. All of this is available in our handy tables, where you can cross-reference the best betting sites
  7. Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet
Jump to
Footbal
Best UK Football Betting Sites
Tennis
Tennis Betting Sites
Mobile
New betting apps for iOS and Android 2023
Cashout
Betting Sites with Cashout
Horse
Horse Racing Betting Sites 2023
Betting
Best Esports Betting Sites
Cricket
New Cricket Betting Sites
Rugby
New Rugby Betting Sites
Darts
New Darts Betting Sites

Betting sites’ offers & news

Horse Racing
Who Will Win the Sky Bet Handicap Chase?
26 January 2023

The wonderful British weather has done its utmost to derail proceedings, but the National Hunt season continues on - heading towards its ultimate destination of the Cheltenham

Read More
Premier League: Have the New Managers Had an Effect?
18 January 2023

Early November marked a busy period for the Premier League managerial merry-go-round. Following disappointing starts to the season, Wolverhampton Wanderers, Southampton, and As

Read More
New Betting Sites
New Betting Sites for January 2023
13 January 2023

Bettors have never had it so good as they do in the modern era, with the online betting scene providing an ever-expanding array of choices. The old favourites are still aroun

Read More
Football
Does Lampard Deserve to Go?
04 January 2023

Now closing in on the halfway stage of the season, the managerial merry-go-round continues to spin as fervently as ever in the Premier League. Scott Parker, Thomas Tuchel, Grah

Read More

What are the Advantages of a New Betting Site

As many of the experienced punters know, choosing a right sports betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process.

1.

New betting sites are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new football betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you.

2.

New UK betting websites will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.

3.

A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change online bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.

4.

There is a wide array of new betting websites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.

That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape.


NewBettingSites.UK Bookmarker Reviews – How the Ratings Work

We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.

Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.

This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.

For those wanting to quickly browse through the bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.

This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.

The last point to mention here is that we will only recommend an online sports betting site if they have a license from the UK Gambling Commission.


Why a Betting Site May Achieve a High Rating from Us

The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a New online betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general online sports betting sites.


Only Bet with New Licensed Betting Sites

new betting sites gambling licenses types UK

When you are looking for a new online betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.

Every single bookmaker on Newbettingsites.uk is UK licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.

By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:

If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.


Should you take bonuses from UK sports betting sites?

New online betting sites in the UK go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and sign up offers offers you’ll find at the majority of trusted online bookmakers are listed below.

How do the New Betting Sign up Offers Work?

bonus offer types

Free Bets and Free spins

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with betting companies and Online Casino. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online gambling industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

How We Calculate Football Margins


Making a Deposit with New Sports Betting sites and what Deposit Methods are available

One of the key, and often overlooked, areas of a sports betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.

This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.

Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security.

Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.


How to choose the best New Betting Site in the UK?

Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.

Welcome Offer

Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.

Regular Promotions

Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.

Betting Markets

The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.

Competitive Odds

We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.

Live Streaming

Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.

Betting Interface

This really is up to your own personal choice, but look for a online sports betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.

Mobile Betting Experience

Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available.

Payment Methods Available

This is one of the most important things to look out for when choosing the online sports betting site you want to sign up with. You should always look for a site that offers payment methods that you know and trust, and preferably ones that offer methods where you already have an account.

For example, if you know and trust Paypal and you hold a Paypal account then a bookmaker that accepts Paypal would work really well for you. If a bookmaker only accepts methods that you do not have an account with already, this means that alongside opening up a new betting account, you will also have to open up an account with the payment provider too.

The good news is that a lot of new bookies accept various payment methods, with plenty to choose from. This helps most players find a method they trust and one that they already know how to use and have an account with, making the process of depositing and withdrawing much easier.

Which Betting Sites Accept Paypal?

Which Betting Sites Accept Skrill?


New UK Betting Sites: Ten of the Best

With so many betting sites currently available, and newcomers arriving on the scene at an ever-increasing rate, it can be hard for the modern sports betting fan to keep up. How to decide which betting sites are worthy of your attention?

Here at newbettingsites.uk, we strive to present UK customers with only the very best of the new and growing betting sites. Our team possesses decades of experience in the sports betting industry – an experience we put to good use in identifying the key features which combine to make top-class sports betting sites, including, solid value odds, in-play betting, prompt bet settlement, Free Bet Welcome Bonuses and more.

Having assessed the online sports betting market with the above factors in mind, we now present 10 of the very best new UK betting sites – all of which are fully regulated and licenced to offer their services to UK customers. Whether you be a fan of pre-event odds, in-play betting, or both, you will likely be satisfied with what you find at any of the following online bookmakers:

RhinoBet

Charging straight onto the list is Rhinobet which presents UK customers with one of the most focused and streamlined sports betting sites around. Targeting only the most popular sports – Football, Horse Racing, NFL, Golf, Boxing, etc, this online bookmaker is able to ensure they get everything just right in both the pre-match and in-play betting sections of the site.

Only launching in August of 2022, Rhinobet is already generating plenty of attention with UK customers, courtesy of a great Free Bet offer, rock-solid betting odds, regular promotions, and an excellent rewards scheme, which enables you to claim Free Bets every week.

Fans of live sports betting will find plenty to like in the dedicated in-play betting section, whilst the site also offers Virtuals, Casino, and Live Casino, meaning there is plenty of variety on offer.

Pros

Cons

Fitzdares

A top-quality experience is the order of the day at one of the classiest new sports betting sites. With Fitzdares boasting decades of experience in the traditional bet settlement industry, UK customers were expecting big things upon their move into the online sphere. It’s safe to say they have delivered - providing a much-admired site, popular with fans of both pre-match and in-play betting. The exceptional odds, great horse racing coverage, and range of promotions - including Money Back specials and winnings boosts - certainly tick all the right boxes

Fitzdares may be old, but they certainly aren’t stuck in the sports betting past, with the online bookmaker boasting a range of modern features including Create-a-Bet and Cash Out facilities. Throw in excellent in-play betting, and the informative “Whatsport” and “Fitzdares Times” features, and there’s a whole lot to like here. Fitzdares undoubtedly falls into the category of sports betting sites which really do go the extra mile.

Pros

Cons

Lottoland Sports

Don’t let the company name fool you. Lottoland does of course offer one of the most extensive lottery-style betting sites available anywhere online but has also recently branched out into the sports betting sphere. Backed by the successful lottery product, which has been welcoming players since 2013, the company’s experience shines through in both the pre-match and in-play betting areas, whilst the customer service on offer is of the highest standard.

The betting options available at this online bookmaker are also well up to scratch, with the betting odds measuring up well in comparison to many other betting sites. Regular Price Boosts of up to 20% have proved a big hit with players, as has the well-thought-out in-play betting section which includes an array of informative infographics.

Pros

Cons

Betgoodwin

For horse racing fans, Betgoodwin is possibly the best new UK betting site available. The online arm of one of the UK’s most successful independent bookmakers, Betgoodwin.co.uk brings all of the company’s charm and experience into the internet era of in-play betting. Being true devotees of the sports betting game, Betgoodwin is one of only a select band of online bookmakers where you won’t be distracted by casino gaming options.

The sports betting experience on offer is so good, that no distractions are required, with the range of money-back offers for horse racing being the very best we have seen anywhere online. Of course, it’s not all about horse racing. All major sports are covered, in addition to a decent selection of more niche pursuits. Those signing up for an account will benefit from great value odds and excellent features including in-play betting, Price Boosts, a Cash Out facility and more.

Pros

Cons

JeffBet

JeffBet quickly caught the eye when entering the online bookmaker market, with their bright and breezy layout attracting the attention of many online bettors. Those paying a visit to the site certainly won’t be disappointed, with the Bet £10 to get a £30 Free Bet being one of the best offers of its type. The impressive features - including an in-play betting section – further serve to help the site stand out from the crowd.

A regular “Wager Wars” competition has proved a big hit with players, as has the great Rewards Programme which enables you to earn Free Bets and Cash Prizes for completing betting-based missions. The breadth and depth of sports on offer is also commendable, as is the slick in-play betting section. JeffBet provides odds on 47 individual events – including an impressive 11 esports disciplines, which is more than many more established betting sites.

Pros

Cons

Betzone

Brought to you by successful high street bookmaker Bet21, the industry experience and customer focussed approach of the company shines through from the moment you arrive at this online bookmaker. A huge amount of thought has clearly gone into the layout, creating one of the sleekest and most intuitive interfaces available to UK customers, including an eye-catching in-play betting section.

New players are quickly rewarded by the betting site’s innovative tiered Bonus scheme, whilst the “Weekly Rewards Zone” enables you to earn £10 in Free Bets every week upon qualifying bet settlement. The pre-event and in-play betting odds offer great value, with those available for major sports including Horse Racing and Football invariably comparing very favourably with the competition. Always a big plus for any betting site!

Pros

Cons

Highbet

Highbet has quickly gained a foothold in the online bookmaker market, attracting UK customers with a solid sign-up offer and great value odds on horse racing, football, and a range of other sports. Highbet is also one of only a few sports betting sites that reward you with a Free Bet for both your first and second deposit!

Football bettors in particular are strongly advised to give this online bookmaker a second look, with the odds on offer often being amongst the best available. Of course, it’s not all about football, with a total of 42 different sports on offer. Included amongst that number are 9 esport disciplines, making this a great port of call for fans of one of the newest sports betting trends.

The in-play betting section is also worthy of special mention, with the site’s visualisation tools and match stats helping to enhance the sports betting experience.

Pros

Cons

The Pools

The Pools are one of the most famous companies in the sports betting world, courtesy of the football bet which captivated UK customers during much of the 20th century. Times may have moved on since then, but so too have The Pools – a fact well illustrated by the thoroughly modern site of this online bookmaker.

Setting off on the right note with a sign-up offer which awards 4 x £5 Free Bets – granting a great chance of generating some free bet winnings – The Pools then keep the good times rolling with a range of regular offers and promotions. Highlights include the weekly free-to-play “Footy5” competition, which grants a free shot at winning £25k, and the daily Free Bet Grabber. Throw in cash-back offers, in-play betting, and solid odds across the board, and you have a betting site that is well worth a look.

Pros

Cons

Livescore Bet

The name Livescore will likely be familiar to the majority of sports betting fans, particularly those who like in-play betting. However, what UK customers may not know is that Livescore also offers a betting site which easily matches the quality of their leading live score tracker.

Considering the company made its name through tracking and providing updates from sporting events, it is no surprise that LivescoreBet excels in the area of in-play betting. If you like betting on the action as it unfolds, this site may be one of your very best options, with quickly updating in-play odds available across a wide array of sports. The site further enhances the bettors experience with a range of regular promotions, including Free Bet offers and rewarding free-to-play daily games.

Pros

Cons

BetUK

BetUK may be a relatively new name to UK customers. However, Leovegas – the company behind the site – are vastly experienced in producing top-class sports betting sites and have hit the mark once again. Both the range of sports and the number of in-play betting markets are impressive, with the site offering odds on 36 separate sports, and providing a huge list of options for all of the most popular events.

Turning to the offers and promotions, the Bet £10 to get £30 in Free Bets sign-up deal is one of the best around. Having signed up, the additional value keeps on coming via regular Free Bet promotions, Profit Boosts, the “Bet UK Acca Club” and more. Live betting fans will also be pleased with what they find in the betting sites’ extensive in-play betting section, with many markets being enhanced by useful statistical pointers.

Pros

Cons


The Sign Up Process at New Betting Sites UK

The great news for punters is that every one of the new bookmakers on the market has made their sign up process as easy as it can possibly be. They don’t want to annoy or upset anyone looking to join, so this is something you can do in just a few small steps, with minimal details required from you.

This allows you to get where you want to be, exploring their sportsbook and placing your bets.

Here we take a look at the process for registering with a new account at Hopa, one of the new betting sites UK players can use.

Step 1

Visit the Hopa website and press on the blue ‘Join’ button in the top right hand corner of the site.

Step 2

The process has two steps, the first is to enter your email address and create both a username and password.

Step 3

The second sign up step is to add personal details, such as your name, date of birth and address before agreeing to the terms and conditions of the site.

Step 4

You now have an account on the site but need to add a payment method. You do this by going into your account details, choosing the payments section and entering the details of the method you want to use. After this, make your first deposit into the account, make sure you deposit enough to hit the requirements for the Inicial bonus when you do this.

That is everything, you now own a sports betting account that is set up, funded and ready to go. Explore the sportsbook, find out where your favourites are and most of all, make sure you have fun and try to learn as much as possible, it will make your sports betting journey much easier.


Placing Your First Bet on a Sports Betting Site in the UK

You’ve created your account, and now it’s time for the fun element, it’s time to place a bet!

As you will find out when you begin your sports betting journey, placing a bet is incredibly easy, again this is something that new bookmakers have done that is great for punters.

Here we will again go through the steps you need to take to place your first bet.

Step 1

Let’s assume you have funds in your account and that has all been complete. The first thing you need to do is find the event you want to bet on. Choose the sport first, from those listed down the left hand side of the page.

Step 2

Inside your sport, you will see a list of leagues, competitions or events, depending on the sport you choose.

Step 3

When you have chosen the league, competition or event, choose the individual game or event you want to bet on, these will be listed for you. To choose the event, click on those taking part and this will take you to the full list of betting markets.

Step 4

Choose what you want to bet on. To do this, click on the odds of the selection you want to take.

Step 5

The selection will appear in your betslip, which is on the right hand side of the page. If you are placing a bet on one selection, you enter the stake and press the green ‘place bet’ button. If you are placing bets on more than one selection, you need to choose the stake and also the bet type, whether it is singles or a multiple and then press the ‘place bet’ button.


How to Get the Best Deal from Your UK Betting Site

With so many new UK betting sites available, the gambling industry has never been as good for punters. Thanks to all of these sites being out there, we have a very competitive market, which keeps pushing the services to be even better, and give punters something extra special, either to attract new players or keep existing players.

For this reason, you should be able to find bonus offers you can use on a regular basis to get a good deal. This may be a deposit bonus, a free bet stake offer, enhanced odds, money back specials or something else. The key is that you have something to use, choose a bonus offer that matches up well with your betting style and use it.

Finding Betting Bonuses and Promo Codes

When we look at the best betting sites on the market, we factor in the offers they have available for new players. We also look at existing customer offers, as you can use these for the duration of your time with that bookmaker.

These often appear to be small, but when you add them up over the course of a year or two betting with one company, they can certainly give a great deal with a promo code. Our best new bookmakers are all known for combing together both new player welcome offers and existing customer deals, so you get both when you sign up with one of them.

We will highlight the offers we find, but when you are with a bookmaker and looking for existing customer offers to use, the best advice we can give is to keep a regular eye on the promotions page. Also look out for banners on the site while you are betting, these are often used to advertise big events and any offers for them.


New Betting Sites UK – Launch Dates

Below you will find our list of the newest betting sites to hit the UK market, and alongside their name you will also see the date they launched in the UK. This may be different to when they launched elsewhere, but we have focused on the UK market here for their dates.

Many of these sites look to offer a top quality service from the start as they aim to make a name for themselves in the crowded UK market, so signing up with them early is often a good strategy.


New betting SiteRankingEstablishedUK Sports Launch yearUK Gambling Commission LicenseOwner
Hopa520052017039265-R-319417-017Aspire Global International LTD
Mr.Play520072017039483-R-319409-001Marketplay LTD
Tonybet4.920142014039126-R-319399-009Tonybet
Betiton4.920192019039483-R-319409-001Sharp Connection LtdAspire Global
Casumo4.920122020039265-R-319417-017Casumo Services Limited
Karamba4.820052016039265-R-319417-017Aspire Global International LTD
STS4.819972019054498-R-330654-009The STS Gaming Group
Spreadex4.820002000008835-R-104580-016Spreadex
Funbet4.820212021045235-R-324169-010Genesis Global Limited
Fan Team4.82021202039669-R-319361-011Scout & Co
Kwiff4.820152015044448-R-323408-014Eaton Gate Gaming Limited
Parimatch4.720001994039576-R-319370-018BetVictor Limited (UK Market)
Bet@Home4.619992015039091-R-319322-006The bet-at-home.com Group
32Red4.620022002039430-R-319293-012Kindred Group
Quinnbet4.620172017055971-R-332713-003Belbridge Consultancy Limited
VBET4.520032014044662-R-324273-017Vivaro Limited
Genting4.519652000054207-N-330736-001Genting Group
BetRegal4.420072006039483-R-319409-015The Regal Group
Sporting Index4.319922016027343-R-308898-009Sporting Index Limited
10Bet4.320032003043173-R-322899-019Blue Star Planet Limited
Bet Dukes4.320132020039335-R-319313-016ProgressPlay Limited
FansBet4.220172017045143-R-323955-015Rush Gaming Ltd
Virgin Bet4.220192019054310-R-330640-005Virgin Bet Limited
SBK4.120082019039173-R-319366-009Smarkets (Malta) Limited
21.co.uk4.120112020039198-R-319450-021LeoVegas Gaming PLC
Sportingbet4.119971997054743-R-330863-006Entain plc
betuk.com4.120122018039198-R-319450-021LeoVegas Gaming PLC
Grosvenor4.119702016038750-R-319345-023Rank Digital Gaming (Alderney)
Hollywoodbets420002019053028-R-330019-006Hollywoodbets International UK
LV BET420162016046794-R-325728-006Fairload Ltd.
Energybet3.920182018039325-R-319309-013Probe Investments Limited
Unibet3.919991999045322-R-324275-016Kindred Group
Netbet3.820172017039170-R-319343-028NetBet Enterprises Limited
TheOnlineCasino3.720002000039335-R-319313-016ProgressPlay Limited
BWIN3.619971997054743-R-330863-006LC International Limited/Entain plc
Mrgreen3.520072016039264-R-319432-018Mr Green Limited
Betbull3.420192019053933-R-331040-005Betbull Games Limited
LeoVegas3.420112016039198-R-319450-021LeoVegas Gaming PLC
MansionBet3.320032018039448-R-319446-025Mansion Europe Holdings Limited
Novibet3.220102000039440-R-319360-025Novigroup Limited
2KBet3.120192019039335-R-319313-016ProgressPlay Limited
Rizk3.120202020039335-R-319313-016Zecure Gaming Limited
Infernobet320192019039335-R-319313-016ProgressPlay Limited
Sportnation320162016045143-R-323955-015Argyll Entertainment AG

New Betting Sites Launching in the UK in 2023

If you are looking for UK sports betting sites that have just launched in the UK this year then this is the list of sites you want to be looking at. These sites are either the ones that have already launched in 2023 and are looking to get new customers to sign up, or they are the ones that are coming very soon and excitement is building.

Whichever you want, these are the very latest new betting sites to hit the UK gambling market.

The football Pools - Jan 2022

Mr Rex - Jan 2022

Luckland Sports - March 2022

Betzone - March 2022

Luckster - March 2022

Betgoodwin - March 2022

Jeffbet - April 2022

Zetbet - April 2022

RhinoBet - August 2022

Piciebet: September 2022

Xtremewin: September 2022

Vegasland - November 2022

All British Casino - January 2023

DAZN Bet - January 2023


How do the New Betting Sites' Welcome Offers Work?

New betting sites go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are sports betting offers and bonuses which come in different shapes and forms. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.

Free Bets and Free spins

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your sports betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets are not the amount of money you can keep and withdraw. If you win, the new betting site will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. The initial bonus goes anywhere from 25% up to as much to 100% and sometimes even more on your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched free bet has become the most searched bonuses in the online betting industry and for a good reason too. New Betting Sites are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Betting Apps Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. New sports betting sites have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

New Betting Sites FAQs

Yes, betting in the UK is legal, but you must play with a site that holds a license via the UK Gambling Commission

No, in 2020, credit card betting was banned in the UK

Online bookmakers use encryption to make sure your details are kept safe and secure while you are making a payment into your account, just like when you pay for other things online.

Almost every sports betting site gives you a free bet stake or some kind of welcome offer when you sign up with them. Many also offer free bets to existing customers with other offers that can be used.

This is a very simple and easy process, which can be completed on any new betting site in just a few minutes.

Most new bookies ask you to create a username and password with them. In terms of personal details, you will need to give your email address, full name, date of birth and address.

Many deposit methods are available with online bookmakers, so you have plenty to choose from. This includes debit card betting, pre-paid cards, e-wallets and bank transfer options.

Most new betting sites offer horse racing as part of their service alongside other sports but not all of them do, so check our site review if you want to bet on horse racing.

Yes, we compare new bookies that are secure, with a license to operate in the UK. This means that you can trust them, as they have undergone strict tests to ensure they have everything in place to offer fair and legal betting.

Yes, many websites offer an in-play betting section and as part of that, they offer live streaming across many different sports if you want to watch the live action.

No, you can only withdraw onto a payment method you have used in the past. Unless you deposit with Skrill, you cannot withdraw funds using it.

It is important when claiming a welcome bonus to look at the terms and conditions. These often cut out specific payment options and this is usually e-wallets, so if you want to use one, check you can first.

This is down to the KYC regulations from the UK Gambling Commission, designed to keep everyone safe and honest when betting online, so make sure you send your details in if you are asked. New be

There are many to choose from, but for a top quality all round service that will suit most punters, Hopa, Mr Play and Betiton are three of the best currently available.