How To Get The Most Value From Your Betting


We look at value betting and how that can help you profit over time

You might have heard the term “value” bandied around when it comes to betting. Somebody might say that a team “represents value” at 2/1 but what does this actually mean?

What is value betting?

This is simply a case of placing a bet where you think the odds are too big for that given selection. So you might find Rafael Nadal is 3/1 to win the French Open final although you give him a 50% chance of winning. This then represents value in your eyes and it’s a case of betting accordingly.

It should be noted that “value” is a subjective term. It in no way means that a bet is a “banker” or “dead cert” but it’s a great way of betting on a long-term basis.

How do I find value bets?

By making sure you have several bookmaker accounts as the odds can often vary from one operator to another. One bookmaker might have Manchester City at 6/4 to win a game and another might chalk up 2/1.

Then it’s a case of studying the markets and unearthing a bet where you feel the bookmaker has got things wrong. Perhaps the bookie is pricing up a selection too short because they expect it to be well-backed. Once again, value can be found.

Will I win betting on value selections?

It really depends on several factors. Remember, you are using your own judgement here, so it often depends on how good your judgement is! It often pays to bet on the sports where you have the most knowledge and make a note of the bets you are placing and the success being generated.

If you find a sport or market where you’re experiencing success, then you know that you are getting plenty of value from this type of betting.

What if I’m betting on losing value bets?

It’s important to remember that finding the value doesn’t always equate to backing winners. If you back a 10/1 shot ten times on the bounce, you only need that bet to come in once to make a profit. Therefore, you have to remain philosophical if you are betting at big odds sometimes.

What odds are value bets available at?

It can be short, medium and long prices. For example, there might be a horse at even money where you feel it has a 75% chance of winning a particular race. Therefore, you might try and double your money on the basis that it’s likelier to win than the odds suggest.

You might find something at 5/1 where you feel the odds should be closer to 5/2 and bet accordingly. Then there are the bigger prices such as 33/1 or 66/1. Now you obviously can’t expect to have a big win ratio with these types of selections but betting on them consistently might see you get an overall profit over time.

What about a staking plan?

Yes, it’s a very good idea to have one of those. If you’re betting £5 on even money, you only get a potential profit of £5. If you’re betting £5 on Leicester City to win the Premier League at 5000/1, then you can win £25,000!

Therefore, you might consider having a staking plan which includes a maximum bet that you’re prepared to lose. Then you can scale down for smaller bets at bigger odds.

However, you must be prepared to lose when it comes to value betting or any betting really. Hopefully over time you will make a profit but sport is often unpredictable and you can’t always predict the correct outcome.

Best 10 New Bookmakers

£25 SIGN UP HERE

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

£10 SIGN UP HERE

#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply

£40 SIGN UP HERE

New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.

£20 SIGN UP HERE

New customers sign up with code "bet50get20". Deposit £50 or more and place a £50 bet at min odds 2.0. Get a £20 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org

£20 SIGN UP HERE

New Customers Only. Sign up to easyBet today with bonus code: EB20. Bet £20 and get £20 in Free Bets. Paid as 4 x £5 Free Bets listed on the promotions page.

£30 SIGN UP HERE

New customers Deposit and place your first bet on Sports at odds of Evens (2.0) or greater. Once bet is settled you will receive 1x £10 Free Bet Token to be used on Football, 1x £10 Free Bet Token to be used on Horse Racing, and 20 Extra spins (value per spin 50p), to be used on Book of Dead. Total bonus value £30. Full terms apply. 18+ begambleaware.

£40 SIGN UP HERE

18+ New customers only. Opt in via mobile device or app, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly

£10 SIGN UP HERE
£20 SIGN UP HERE

18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.

£40 SIGN UP HERE

New customers online only. Use code B10G40 on registration. Place a £10 min qualifying bet at 1/1 (2.0) odds or higher across sports or racing. Get £20 Tote Credit, £10 Free Sports Bet, and 50 Free Spins on Big Bass Bonanza within 48 hours. Free bets and Tote Credit expire in 7 days. One per customer. UK & ROI only. 18+. Full T&Cs at Gambleaware.org.