Free Bets Explained – Are They Really Free?
Betting operators cohabitate in a competitive arena which often requires bookies to go to great lengths in order to attract new customers.
As they fight for your attention, betting sites come up with new ways to separate themselves from the crowd and offer great incentives and perks for new or existing customers in order to expand and keep their customer base.
One of the most common methods used by all major sportsbooks out there are Sing-Up bonuses, enhanced offers and New Customer offers most of which usually come in for of free bets.
So, what actually are those free bets and are they really free?
Before we answer this obvious question, let’s all take a moment to understand that bookies are lucrative businesses which cater to millions of users globally. With their eyes firmly set on making profit – like any other business for that matter – giving anything for FREE in the core sense of this word is highly unlikely.
As appealing as they sound, promotional incentives which include free bets often hold more than what’s revealed through a glance on the bet itself, so it is highly recommended to have a read through bookie’s terms and conditions to get a proper look on all pros and cons of a free bet.
Even though free bets come in various shapes and sizes – going from 100% matched bets to offers which reward you with many times the value of your first bet – all of them will require you bettors to make a deposit first and spend money before you are granted to have anything for free.

The three main categories of Free Bets exist, coming in forms of:
- Free Bet
- Promotional Cash
- Risk Free Bet
Bookies promote free bets as perfect way to place a bet without actually having to spend any of your money. That actually is what word free means in the first place, but in terms of betting it usually means that you are required to make a deposit which will then be matched with an amount that can go up to 100% to maximum $200 with Bet365.
The free bet cannot be withdrawn as it is a virtual amount of money you will be steered to use at some of the less profitable markets, since many of the bookies will make a provision that free bets can be made on at least one selection with odds equal to or higher than 1/1.
Ultimately, any possible withdrawal will require more money of your own and the same thing goes for the Promotional Cash as well which is a convenient term coined by the bookies themselves to get you drawn in.
Promotional cash is not meant to be kept or withdrawn and it can only be spent on selected and restricted markets.
Risk Free Bets are used to help you feel better once your selection fails. Bookies will give you your money back if your team loses, but that doesn’t mean that you can pick that money up and go home. You will be able to spend it through more wagering and basically the only thing that is free here is another chance to spend – or some would say – lose your money all over again.
A bettor should be well-informed prior to going over to claim any of those free bets, as they most often entail more than what initially meets the eye.
Best 10 New Bookmakers
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£25 | SIGN UP HERE |
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org |
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£10 | SIGN UP HERE |
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply |
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£10 | SIGN UP HERE |
T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited once the qualifying bet has settled. Must use code B10G10 when creating an account. |
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£40 | SIGN UP HERE |
New customers online only. Use code B10G40 on registration. Place a £10 min qualifying bet at 1/1 (2.0) odds or higher across sports or racing. Get £20 Tote Credit, £10 Free Sports Bet, and 50 Free Spins on Big Bass Bonanza within 48 hours. Free bets and Tote Credit expire in 7 days. One per customer. UK & ROI only. 18+. Full T&Cs at Gambleaware.org. |
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0 | SIGN UP HERE |
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£10 | SIGN UP HERE |
Wager a minimum £20 on slots and receive 50 Free Spins on BIG BASS SPLASH |
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£20 | SIGN UP HERE |
Only available to new verified customers residing in the UK. Place a first bet (min. £10). Get £20 freebet if you lose. T&Cs apply. |
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£10 | SIGN UP HERE |
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply. |
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£10 | SIGN UP HERE |
New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed within 24 hours of registration. £10 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly, 18+. |
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£40 | SIGN UP HERE |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned T&Cs apply. 18+ GambleAware.org |