Betting sites UK - New & Best
UK’s No.1 source for new betting sites, our comparison of 65 bookmakers stands out from the rest. All are licensed by the UK Gambling Commission, with free bets and exclusive betting offers.
Read MoreNew Betting Site | Rank/5 | Margins | Max Bonus | Bonus Offer | |
---|---|---|---|---|---|
New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org." | 5 | 2.06% | £100 |
Up To £100 Free Bet New UK & Irish Licence Sign up here | Sign up here Review |
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply | 5 | 4.11% | £10 |
Bet £10 & Get £10- - Exclusive Offer for us Only! Casino- 100% up to a maximum of £100 Sign up here | Sign up here Review |
New customers online only, use code B10G50. Bet £/€10+ at 1/1 (2.0) or higher within 7 days to get £/€20 Tote Credit, £/€10 Sports Bet, 2×£/€5 Accas & 50 Free Spins. 7-day expiry. 18+ T&Cs apply. GambleAware.org. | 5 | 3.89% | £50 |
Bet £10 Get £50 in Bonuses - New Offer! Bonus Code: code B10G50 Sign up here | Sign up here Review |
New Customers use code EPL10. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0. Free Bet credited within 24 hours and must be wagered on English Premier League markets only. Full Terms apply. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section. 18+ begambleaware. | 5 | 3.76% | £10 |
Bet £10 get £10 Free Bet + Up to £300 in Free Bet Bangers New Offer- Code EPL10 Sign up here | Sign up here Review |
T&Cs: 18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org. Please gamble responsibly. | 5 | 3.75% | £30 |
Bet £10 Get £30 in Free Bets Multi-Award Winning New Betting Site Sign up here | Sign up here Review |
New customers only, 18+, 3 bets of £10+ at odds of evens or greater. Max Free Bet: £25, credited within 24 hours. Free Bet valid for 7 days. T&Cs Apply. BeGambleAware.org. | 4.9 | £25 |
50% Back as Free Bet on 1st Day Sportsbook Losses (up to £25) New Betting Site for May Sign up here | Sign up here Review | |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned T&Cs apply. 18+ GambleAware.org | 4.9 | 4.13% | £40 |
Bet £10 & Get £40 in Free Bets Golden Acca - Up To 200% Extra On Accas Sign up here | Sign up here Review |
Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only. Full T&C's apply. 18+. Gambleaware.org | 4.9 | 3.97% | £25 |
Bet £50 to get £25 in Free Bets on Star Sports! if your first bet loses! - New Offer Sign up here | Sign up here Review |
18+ UK only. Bet £10 at 1/2+ odds to get £20 in free bets (4 x £5 on Football, Racing, Tennis & Any Sport). Affiliate link required. Free bets expire in 7 days. T&Cs apply. | 4.9 | 3.75% | £20 |
Bet £10 & Get £20 in Free Bets New Offer Sign up here | Sign up here Review |
100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings. | 4.9 | 5.56% | 10 |
Bet £10 get £10 in Free Bets Or A Casino Bonus Of 100% Up To £100 Sign up here | Sign up here Review |
New Customers only, use code NBS20. Deposit £20 and place a bet of £20 at minimum odds of 2.0. Free Bet credited within 24 hours. Full Terms apply. 18+ begambleaware. | 4.8 | 3.35% | £10 |
Bet £20 & Get £10 Exclusive Offer for us Only! Sign up here | Sign up here Review |
1st deposit only. Min deposit £10. Max bet £2. Max bonus £100. Max cashout is 3x bonus. Bonus spins max cashout £100. 40x wagering on bonus and spins. Bonus expires in 30 days, spins in 24 hours. Valid on selected games only. | 4.8 | 5.67% | 0 |
No Sports Welcome Offer 100% Up to £100 + 100 Bonus Spins - Min Dep. £10 - Code: NERO100 Sign up here | Sign up here Review |
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad | 4.8 | 4.15% | £20 |
Bet £40 Get £20 Bonus Code: bab20 Sign up here | Sign up here Review |
T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited once the qualifying bet has settled. Must use code B10G10 when creating an account. | 4.8 | 4.13% | £10 |
Bet £10 & Get £10 Exclusive Offer for us Only! Sign up here | Sign up here Review |
4.8 | 4.16% | £50 |
Get up to £50 in Free Football Bets Powered by the UK’s #1 sports radio station Sign up here | Sign up here Review | |
New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed within 24 hours of registration. £10 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly, 18+. | 4.8 | 5.13% | £10 |
Bet £10 get £10 in Free Bets - Exclusive for Us! 100% Welcome Bonus up to £100 - Casino Only Sign up here | Sign up here Review |
New customers place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £20 in ACCA Free Bets (2x£10 Acca Free bet (2+ selections, pre-match or in-play/live, min odds per leg 2/5 (1.4), max payout £50) . Full terms apply. 18+ begambleaware. Please gamble responsibly. | 4.8 | 4.63% | £20 |
Bet £10, Get £20 Free Bets Racing Club Get 3x £3 Free Bets Every Week Sign up here | Sign up here Review |
18+ New Accounts Only. Offers: Min stake £10. Max refund £100. Refunds as free bets. Win or win part of E/W single bets only. Excludes multiple & ante post bets. Best Odds Guaranteed: From 10am on day. Price taken or SP. Full T&C's apply. | 4.7 | 3.75% | £25 |
50% Money Back as Free Bet up to £25 - Grand National Free Bet up to £100 if beaten by under ½ length Sign up here | Sign up here Review |
New customers sign up with code "b20g10". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org | 4.7 | 4.67% | £10 |
Bet 20 & Get £10 Use Code: B20G10 Sign up here | Sign up here Review |
18+ New customers only. Place a £5+ bet at minimum odds of 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Sports Bets + 50 Free Spins (valued at £0.10 each), valid for 7 days on selected bets and games. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org | 4.7 | 3.45% | £25 |
Bet £5 Get £30 In Free Bets Best-Value Offer for the PL Sign up here | Sign up here Review |
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply. | 4.7 | 5.15% | £10 |
Bet £10 & Get £10 in Free Bet New and Exclusive Offer for us Only! Sign up here | Sign up here Review |
18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | 4 x £5 Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/03/25 | GB residents only | Gamble responsibly | 4.7 | 4.23% | £20 |
Bet £10 Get £20 In Free Bets Code: WELCOME10 Sign up here | Sign up here Review |
Sig terms:18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. | 4.6 | 4.87% | £20 |
Bet £20 & £20 in Free Bets Bet Builders and Acca Boost Sign up here | Sign up here Review |
4.6 | 3.69% | £ 0 |
New & Premium Betting Site Sign up here | Sign up here Review | |
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer.Only deposits via debit cards will qualify. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. | 4.6 | 4.57% | £10 |
Bet £10 get £10 in Free Bets Deposit £20 on Big Bass Bonanza and Get 100 Free Spins Sign up here | Sign up here Review |
New UK customers only. Min £20 Single or Acca (2+) at 1.9+ odds, settled within 7 days. Get £20 Free Bet (7-day expiry, max payout £500). Deposit via banking app (Truelayer). Profit Boost: 1/day, claim by 23:59 (UTC+3), max stake £30, 24h valid, max payout £1,000. 18+ BeGambleAware.org. | 4.6 | 4.86% | £20 |
Bet £20 Get £20 - New Offer + up to 15% daily profit boost Sign up here | Sign up here Review |
Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. | 4.6 | 4.94% | £60 |
Bet £10 Get £60 - BEST OFFER Best Odds on ALL Premier League Sign up here | Sign up here Review |
New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Terms apply. | 4.6 | 4.08% | £10 |
Get £10 Free Bet+ 25 Free Spins Scores Challenge - Win £500 Sign up here | Sign up here Review |
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply | 4.5 | 4.32% | £20 |
Bet 10 & Get £20 - Exclusive Offer! Bonus Code: 20FREEBET Sign up here | Sign up here Review |
New customers only. Register with promo code “EB20”. Bet £20 on 2+ events (min odds 2.0) to receive 4x £5 Free Bets: Soccer, Horse Racing, Multiples & Any Market. Free Bets expire in 7 days. Cannot withdraw Free Bets. Offer valid to 31/03/25. | 4.5 | 0.7% | £30 |
Bet £20 and Get £20 - EB20 New Exchange and sister brand of Matchbook Sign up here | Sign up here Review |
New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. 18+, #ad and begambleaware Full Terms apply. | 4.5 | 5.13% | £30 |
Bet £10 & Get £30 - 1X wager the winnings Premier League Cashback offer up to 10% Sign up here | Sign up here Review |
18+ New players only. Min £10 deposit. 100% bonus up to £250 + 250 spins on Big Bass Splash. 35x wagering (bonus + deposit). Spins winnings capped at £100. Bonus expires in 30 days, spins in 24 hrs. Max bet £5. T&Cs & affordability checks apply. BeGambleAware.org. | 4.5 | 4.63% | £250 |
100% up to 250£ + 250 FS - No Sports Welcome Offers New promotions daily ✅ Sign up here | Sign up here Review |
18+ New customers. Min £20 deposit & bet at 1/1 (2.00). Max £20 free bet. Singles, combos, bet builder only. Free bet valid 14 days. Max win £200. Horse racing & system bets excluded. Min free bet odds 4/5 (1.80). T&Cs apply. | 4.5 | 4.96% | £20 |
Bet 20 & Get £20 in Free Bets New Betting Site June Sign up here | Sign up here Review |
4.4 | 4.35% | 0 |
Safe and Independent UK Bookmaker Sign up here | Sign up here Review | |
Register an account, deposit £10+ using Visa/Mastercard, make a £10+ Sportsbook bet at minimum odds of EVS (2.0) and you’ll receive £30 in free bets. | 4.4 | 3.65% | £30 |
Bet £10 & Get £30 New Welcome Offer Sign up here | Sign up here Review |
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and £40 worth off free bets within 48 hours after the qualifying bet has been settled. Restrictions apply. Minimum 3 legs. Full T&Cs apply. 18+. BeGambleAware.org. | 4.4 | 0.5% | £40 |
Bet £10 get £40 in Free Bets New Offer Sign up here | Sign up here Review |
Bet £10, Get £60 in Free Bets: Available to new customers only, aged 18 or over, residing in Great Britain. The promotion will run from 11th March 2025 until discontinued by Sporting Index Ltd. using its reasonable discretion, ("Promotion Period"). Offer can only be used once per customer. | 4.4 | 4.95% | £60 |
Bet £10 get £60 in Free Bets - Best Offer + Boost your Acca Winnings by up to 75% Sign up here | Sign up here Review |
1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply. | 4.4 | 4.24% | £10 |
Bet £10 & Get £10 100% deposit bonus up to £50 (casino only) Sign up here | Sign up here Review |
New customers only, one per household. £20 in Free Bets: x1 £10 Free Bet & x2 £5 Bet Builder Free Bets. Min £20 wager to activate. Void/cashed-out bets don’t count. UK residents only. T&Cs apply. | 4.4 | 4.65% | £20 |
Bet 20 & Get £20 in Free Bets New betting site of February Sign up here | Sign up here Review |
18+. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply | 4.3 | 4.76% | £20 |
Bet £20 & Get £20 in Free Bets New Betting Site December 2024 Sign up here | Sign up here Review |
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ | 4.3 | 2.93% | £50 |
100% Welcome Bonus up to £50 Bonus Code: SPORT Sign up here | Sign up here Review |
New customers only. Min deposit £10. Max one £10 free bet. Min turnover £15. Qualifying bets must be place at odds of 1/1 (2.00) Or greater. Paid as bonus token with min 4/5 (1.80)Odds req. Skrill & Neteller not eligible. T&Cs apply. 18+ | 4.3 | 4.93% | £15 |
Bet £10 & Get £15 - Exclusive Offer for us Only! New betting site July 2024 Sign up here | Sign up here Review |
#AD 18+, New customers only, min deposit £10, wagering 60x for refund bonus, max bet £5 with bonus funds. Free Spins bonus has x40 wagering. 23 free spins on registration (max withdrawal is £100). 100% refund bonus up to £111 + 77 spins on 1st deposit. No max cash out on deposit offers. Eligibility is restricted for suspected abuse. Ecopayz, Skrill or Neteller excluded. Full T&Cs apply. | 4.3 | 4.93% | £111 |
100% refund bonus up to £111 + 100 Extra Spins Weekly Freebet Tokens Sign up here | Sign up here Review |
New UK Customers Only. Bet £10+ at odds of 2.00+ on any market. Get 50% back on first day’s losses (up to £25) as a Free Bet. Min 3 bets, 2 must be 50%+ of highest stake. Bet £10+ to get a £5 Free Bet, even if no loss. 7-day expiry. T&Cs apply. | 4.3 | 3.86% | £25 |
Get 50% Back Up To £25 Brand-New, Improved Website! Sign up here | Sign up here Review |
4.3 | 3.45% | £100 |
Get a 150% Deposit Bonus Up to £100! Biggest Offer! Sign up here | Sign up here Review | |
T&Cs: New customers only. Max. one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min. 4/5 (1.80) Odds req. T&CS APPLY. 18+ | 4.2 | 5.13% | £10 |
Bet £15, Get £10 Free Bet New betting site of October 2023 Sign up here | Sign up here Review |
New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ | 4.2 | 4.33% | £20 |
Bet £10 Get £30 Free Bet Builder Every Sunday on Any Match Sign up here | Sign up here Review |
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply | 4.2 | 4.13% | £50 |
Get up to £50 in FreeBets Football and ACCA Challenge Sign up here | Sign up here Review |
Place a minimum £10 qualifying sports bet at evens (1/1) or greater on a single selection only. A £20 free bet will be credited within 24 hours. The free bet is valid for 7 days and must be used on selections with minimum odds of evens (1/1). Please gamble responsibly. | 4.2 | £20 |
Bet £10 get £20 in Free Bets - New offer New betting Site June Sign up here | Sign up here Review | |
New Players Only. Min £10 bet (stake not returned). £30 free bet at min odds 1.5. 1x wagering on winnings. Real balance used first; only bonus bets count. Max conversion £200. Valid 7 days. Limited to 1 sport & 5 casino brands. Withdrawals void bonuses. Skrill/Neteller excluded. Full T&Cs apply. 18+ | #AD | Begambleaware.org | Play Responsibly. | 4.2 | 5.56% | £30 |
Bet £10 Get £30 In Free Bets Sign up here | Sign up here Review |
4.2 | 5.66% | 0 |
Sports - Always 10% Cashback Sign up here | Sign up here Review | |
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+ | 4.2 | 3.96% | £30 |
Bet £10 & Get £30 In Free Bets New - VAR Payout. Sign up here | Sign up here Review |
New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded. | 4.1 | 5.15% | £100 |
100% Welcome Bonus up to £100 - Casino Only New sports betting site of June Sign up here | Sign up here Review |
New players only. Wager real funds first. Bonus: 50x wagering in 30 days. Free spins: 50x wagering in 7 days. Selected games only. Max win: 3x bonus or £20 from spins. Bonus valid 30 days, spins valid 7 days. One bonus across 5 brands. Withdrawals void bonuses. Skrill/Neteller excluded. Full T&Cs apply. | 4.1 | 4.39% | £10 |
Deposit £10, Bet £10 & Get £25 Free Bet + 20 Free Spins On Book Of Dead Deposit Code: SKC04 Sign up here | Sign up here Review |
New customers only. Opt-in required. Offer available 00:00 28/03/24 - 23:59 09/04/24. Place min. £5 bet at min. odds of 2.0 on any sports market. One £20 free bet credited per customer within 48 hours and valid for 6 months, stake not returned. UK only & excl. Northern Ireland. 18+ T&Cs apply. | 4.1 | 4.23% | £20 |
Bet £5+ At Evens Or Greater, Get A £20 Free Bet 100 free spins when you stake £10 Sign up here | Sign up here Review |
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply | 4.1 | 4.15% | £30 |
Bet £10 Get a £30 in Free Bets - New Offer Supercharged Cash Out Sign up here | Sign up here Review |
New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. | 4.1 | £50 |
Bett £25 & get £50 Free Bet Deposit Code: BB50 Sign up here | Sign up here Review | |
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, gambleaware.org | Please gamble responsibly | 4 | 4.60% | £30 |
Bet £10 Get £30 in Free Bets Sister site of BetVictor Sign up here | Sign up here Review |
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. | 4 | 5.15% | £10 |
Bet £10 & Get £10 + Boost Your Zet bets (77% ↑) Sign up here | Sign up here Review |
T&Cs apply. New customers only. Opt-in required. Deposit and place a £10+ bet at 4/5 (1.8) odds or higher within 7 days to receive 3 x £10 Free Bets (horse racing, Bet Builder, football). No e-sports or non-UK/IE horse racing. Free Bets expire in 7 days. Stake not returned. T&Cs apply. 18+ GambleAware.org. BeGambleAware.org. | 4 | 3.94% | £30 |
Get £30 in Bonuses, when you bet £10 New Offer Sign up here | Sign up here Review |
New customers only via tracked link. 18+. Min deposit £/€10. Free bets valid 30 days. Bet Credits non-withdrawable; stakes excluded from returns. Offer valid 26/07/24–25/05/25. T&Cs apply. | 4 | 4.14% | £20 |
Bet £10 & Get £20 Receive £5 Single bet, £5 Multi-bet credit, 5 x £2 Fantasy Tickets Sign up here | Sign up here Review |
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets: £10 on Football, £10 on Greyhound and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Expires in 7 days. Additional T&Cs apply. Please bet responsibly. | 4 | 3.86% | £25 |
Bet £50 & Get £25 + 10 free spins Sign up here | Sign up here Review |
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | 3.9 | 4.63% | £20 |
Bet 10 & Get £20 ***EXCLUSIVE*** + Exclusive Wager Free Spins Sign up here | Sign up here Review |
New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. T&Cs Apply. sig terms + #ad | 3.9 | 3.97% | £150 |
150% Casino Bonus up to £150! Daily Horse Racing Price Boosts Sign up here | Sign up here Review |
New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply. 18 Plus BeGambleAware.org | 3.8 | 3.97% | £10 |
Double The Odds Any Sport. Any Bet. Any Odds. NewBettingSites.UK Exclusive! Sign up here | Sign up here Review |
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply | 3.8 | 5.45% | £20 |
Money Back as a Free Bet up to £20 Sign up here | Sign up here Review |
Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging new online bookmakers.
We offer a wealth of betting services, including:
- A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
- The most accurate ratings, which we compute independently from five different sources
- Our Betting School will help you learn more about online sports betting and to choose the right bets
- Learning Center: where you can find out our best sports betting guides and strategies
- All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
- All of this is available in our handy tables, where you can cross-reference the best betting sites
- Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet
Compare new betting sites by Sports or Device
Betting sites’ offers & news
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What are the Advantages of a New Betting Site
As many of the experienced punters know, choosing a right sports betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process. The best online betting sites and best online bookmakers are those that combine competitive odds, a wide range of markets, and strong regulatory credentials. UK bookmakers are required to follow strict responsible gambling practices and provide safer gambling tools, such as self-assessment portals and deposit limits, to protect players. New betting sites also offer responsible gambling tools, including deposit limits, self-exclusion, and real-time control features, to help users stay in control of their betting.
New betting sites are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new football betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you. Many of these sites cater specifically to UK bettors, offering features and compliance tailored to their needs.
New UK betting websites will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch. UK-regulated betting sites cannot accept bets from players under self-exclusion, while some offshore sites may not adhere to these restrictions.
A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change online bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.
There is a wide array of new betting websites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.
That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape.
Why Choose New Betting Sites Over A Traditional Ones
Looking for something new? New betting sites have many advantages over the old bookies. New sites are always at the forefront of innovation, introducing features like enhanced bet builders, in-play betting and highly competitive odds to attract new customers. These platforms also offer a wide range of betting features such as bet builders, cash-out options, live streaming, and ongoing promotional offers to enhance your overall betting experience. Many new sites have a more modern and user friendly interface so you can navigate and place your sports bets quicker and easier. Many of these platforms are designed to appeal to younger punters who value innovative features, mobile-first design, and a focus on digital engagement. a focus on customer experience these sites will often roll out big promotions and unique markets you won’t find elsewhere. New betting sites provide the latest odds across a wide range of sports, helping users make informed decisions. You’ll also find a variety of in play betting options, including live betting, quick odds updates, and additional bet types, making the live betting experience more engaging. All new betting sites in the UK are licensed and regulated by the UK Gambling Commission so you can bet safe in the knowledge you’re in a secure environment. Looking for better odds, more markets and a more exciting sports betting experience? Try a new site - —after a quick registration and deposit, you can start betting right away, often with a welcome bonus to get you started.
Big Bonuses and Promotions
To stand out from the crowd, new UK betting sites have introduced even bigger welcome bonuses than we have seen before. These sites are also known for their frequent promotions, including weekly free bets for loyal customers, ensuring you have access to ongoing value and incentives. Many new betting sites also provide boosted odds and daily odds boosts on popular sports and events, giving bettors the chance to enhance their potential payouts and enjoy extra excitement. Some new betting sites also offer a free bet club, where players can join and earn weekly free bets by meeting certain betting criteria. It doesn’t stop there either, because they also want to retain you as a customer you will find that brand new betting sites offer some of the biggest and best regular weekly promotions around, giving you a great deal from day one, every day with them. Early payout offers are another attractive feature, allowing you to secure winnings before an event has finished and providing greater flexibility. They realise the importance of doing this, meaning now is a great time for punters to sign up and take advantage.
Better Value and Bigger Odds
The other way new bookmakers stand out from the crowd is to simply be the best. New bookmakers strive to offer decent odds across a wide range of sports to attract both casual and experienced bettors, with a strong focus on competitive pricing across popular sports markets. While there are many other factors, the most important factor for any punter is how much money they win or lose. To be a better punter you win more, and to win more you always ensure to check the best odds guaranteed and best price, and with a bookmaker offering a low margin. Online betting sites in the UK are targeting this in an attempt to drive business to them, again making it a fantastic time to sign up with them and take advantage of the great prices that are on offer when you place your bets.
More Online Betting Opportunities
When you are a punter logging onto a new UK betting site the one thing that you want is choice. New UK betting sites provide a broad array of sports betting options, covering an extensive list of sports. These sites also give you access to a wide range of sports events, including traditional sports, eSports, and leagues worldwide. Popular sports such as football, horse racing, and tennis are always well represented, while more niche options like table tennis and American football are also available for betting. Many new betting sites provide coverage of international leagues, giving punters access to events from around the world. OnlineBookies have seen this, and they have worked tirelessly to provide punters with as many different sports betting markets and opportunities as possible. Punters can easily find their favourite sports and tailor their betting experience to their preferences. Many new sites offer extensive event coverage, especially for major sports like tennis, with comprehensive live streaming and betting options. Horse racing fans will also find excellent coverage of Irish races, including live streaming, Best Odds Guaranteed, and special promotions. Whether They are adding new sports and the premier league and leagues all over the world to bet on, or they are giving you more ways to bet on the big games, this is a big positive for punters and one you should be using to your advantage. Core betting markets such as the match winner market are easy to find for football and other sports, alongside a variety of other options. While you will not use all of the online betting markets on offer, choosing from 100 instead of 80 means you have more flexibility to decide how you want to bet. Placing bets on sports online is easy and user-friendly, with a wide variety of options available to enhance your experience. The wide range of sports covered ensures there is something for every type of bettor.
Wide Range of Payment Methods
People are looking for more than just the ability to use their bank card to deposit online. Both e-wallet payments like Skrill, Paypal and Neteller, or pre-paid cards like the Paysafecard are becoming important and new betting sites UK are all realising this and allowing punters the choice to deposit with those if they wish. However, certain deposit methods, such as Skrill, Neteller, or PayPal, may be required or excluded for specific bonuses and promotions, so it's important to check eligibility before depositing. Choice when it comes to payment methods is more important now than it has ever been before with so many different options available to you.
State of the Art Mobile Betting
Technology is advancing quickly and the best new betting sites in the UK are ensuring they use it to the max. These Top betting sites have state of the art betting apps waiting for you, allowing you to take your online betting on the go with you. Many top new betting sites now offer dedicated mobile apps for both iOS and Android, providing fast loading times and user-friendly interfaces. In a world where people demand everything is available in a mobile world, bookmakers are following suit and using the available software to bring it to life. If you intend to bet on the go then lookout for the latest betting sites that have betting apps available for download, then you know that you are always just seconds away from placing a bet on your phone.
New Betting Sites Launching in the UK in 2025
If you are looking for UK sports betting sites that have just launched in the UK this year then this is the list of sites you want to be looking at. These sites are either the ones that have already launched in 2025 and are looking to get new customers to sign up, or they are the ones that are coming very soon and excitement is building.
All of the new sites listed below are fully licensed betting operators, regulated by the UK Gambling Commission. This ensures a safe and secure experience for UK punters, and you can trust these betting operators to provide fair play and access to the latest promotional offers.
Whichever you want, these are the very latest new betting sites to hit the UK gambling market
Easybet - January 2025
Neptune Play - January 2025
Frutyking - January 2025
Betwright - January 2025
Tangobet - February 2025
QuickBet - March 2025
Betnero - April 2025
Betfusion - May 2025
BetTom - May 2025
Puntit - June 2025
BetMaze - June 2025
CasinoKing - June 2025
Swifty Sports - June 2025
Best UK Betting Sites – August 2025
Here is our list of the 10 best Betting Sites for August 2025:
bet365 – 9.5 – Bet £10 & Get £30 in Free Bets
18+. Min deposit required. Free Bets paid as Bet Credits, available after qualifying bet settlement. Min odds, bet & payment exclusions apply. Returns exclude stake. Time limits & T&Cs apply. Registration required.
Sky Bet – 9.2 – £30 In Free Bets
New customers only. First single/EW bet only, odds 1/1+. 3 × £10 free bets. Stakes not returned. Excludes virtuals. Non-withdrawable. Expire after 30 days. Eligibility restrictions & T&Cs apply.
William Hill – 9 – Get £40 in Free Bets when you deposit & bet £10
18+ UK only. Use code G40. Bet £10 (min odds 1/2) on sportsbook (excl. virtuals) for £40 Free Bets (4×£10, 7-day expiry). Excludes certain payments. One per customer. T&Cs apply. GambleAware.org.
Betfred – 8.9 – £50 In Free Bets when you bet £10
New customers only. Register, deposit via Debit Card, place £10+ bet at Evens+ within 7 days. Get 3 × £10 Sports Free Bets & 2 × £10 Acca Free Bets within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Paddy Power – 8.6 – Bet £10, Get £40 + 10 Spins
New customers only. Min £10 Sports bet, odds 2.0+. Debit/Apple Pay only. £40 in Free Bets paid over 4 days. 10 Free Spins (0.10 each) on Daily Jackpot Games. Valid 3 days. T&Cs apply.
Coral – 8.3 – Get £20 in Free Bets – Bet £5 on Sports
18+ New customers only. Certain deposit methods & bet types excluded. Min £5 first bet (odds 1/2+) within 14 days. Get 4 × £5 Free Bets, valid 7 days, stake not returned. Restrictions + T&Cs apply.
Ladbrokes – 8 – £20 in Free Bets – Bet £5 on Sports
18+ New UK/ROI customers only. Certain deposit methods & bet types excluded. Min £/€5 first bet (odds 1/2+) within 14 days. Get 4 × £/€5 Free Bets (selected markets, valid 7 days, stake not returned). Restrictions + T&Cs apply.
Betfair – 7.8 – Get £50 in Free Bet Builders when you bet £10
Min £10 Sportsbook bet, odds EVS+. Get £50 in Free Bet Builders, Accas, or multiples. Rewards valid 30 days. Card/Apple Pay only. T&Cs apply. Please Gamble Responsibly.
Unibet – 7.7 – Bet £10 Get £40 in Bonuses
18+ New GB customers only. Min £10 debit deposit. Place £10+ bet at Evens+ within 7 days. Opt in for £20 Free Bets + £20 Casino Bonus. Valid 7 days. Geographical restrictions & T&Cs apply.
Betway – 7.5 – £30 Matched Free Bet if first Acca loses + 100 Free Spins
New UK customers only. Min £5 stake on Football, Horse Racing, Tennis, Cricket, or Basketball Acca (3+ selections, odds 3.00+). Max £30 Free Bet + 100 Free Spins (0.10 each, no wagering). Debit card only. Valid 7 days. 18+ GambleAware.org. T&Cs apply.
This chart from Statista shows the top online sports betting sites in the UK as of February 2024 by share of account holders.Bet365 and Sky Bet are joint 1st with 36% each. Paddy Power and William Hill are 2nd with 32% each. Ladbrokes is 3rd with 23%. Coral and Betfair are 4th with 19% each. BetFred is 5th with 15% and Betway and 888 are 6th with 12%. Bet Victor is bottom of the list with 9%.

Data from a YouGov survey of 471 UK adults aged 18+
NewBettingSites.UK Bookmarker Reviews – How the Ratings Work
We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.
Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.
This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.
For those wanting to quickly browse through the new online bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.
This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.
The last point to mention here is that we will only recommend an online betting site if they have a license from the UK Gambling Commission.
Only the best online bookmakers, as determined by our expert analysis and user feedback, are recommended on our site to ensure you have access to top-rated platforms with the best features and services.
At NewBettingSites.UK, we are committed to helping sports betting fans make informed choices by providing detailed and unbiased reviews of every betting site we feature. Our expert team evaluates each online bookmaker using a comprehensive set of criteria, including the quality of odds, variety of betting markets, promotional offers, user experience, and security measures. The quality and availability of the customer service team, including 24/7 support and live chat options, is also a crucial factor in our site ratings, as prompt and reliable assistance enhances the overall user experience. We also take into account real user feedback to ensure our ratings reflect the actual experiences of sports bettors. Our review process is designed to be transparent and up-to-date, so you can trust that the information you find here is both accurate and relevant. Whether you’re a seasoned punter or new to online betting, our bookmaker reviews are your go-to resource for finding the best betting sites and the most rewarding sports betting experience.
Why a Betting Site May Achieve a High Rating from Us
The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a New online betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general online betting sites.
- Easy to use website & mobile app/site, with a user-friendly bet slip that allows for quick and efficient bet placement
- Extensive coverage of sports and decent range of betting markets
- Wide variety of sports betting options, including both pre-match and in-play markets
- Great odds on offer
- Decent odds across all sports, ensuring fairness and competitiveness for casual bettors
- Large bonuses and sign up offers offers for new and existing customers
- Live streaming available
- In-play betting on selected events
- Strong customer support team in place
- Wide range of payment methods
- Reputation for not restricting winning accounts
Only Bet with New Licensed Betting Sites

When you are looking for a new online betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.
All sites listed here are reputable betting operators, fully licensed and regulated for UK customers.
Every single bookmaker on Newbettingsites.uk is UK licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.
By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:
- No misleading offers or conditions, everything is open and honest with clear information
- Responsible gambling will take place, including the protection of minors
- By knowing your details, bookmakers will work to prevent crime and fraud
- Your funds will be held in a secured separate account
- You can approach the Gambling Commission
- and complain about a bookmaker
If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.
Responsible gambling is at the heart of a safe
Responsible gambling is at the heart of a safe and enjoyable online betting experience. Whether you’re placing sports bets, enjoying casino games, or exploring new betting sites, it’s essential to keep your betting habits in check. The UK Gambling Commission (UKGC) sets strict guidelines to ensure that all online betting operators promote responsible gambling and protect their players. Most new betting sites in the UK, including popular names like BetZone and 10bet, are committed to providing a secure environment where you can enjoy online betting without putting your finances or wellbeing at risk.
Responsible gambling means understanding your limits and making informed choices about how much time and money you spend on betting. By staying aware of your habits and using the tools provided by most new betting sites, you can avoid common pitfalls and keep your experience positive. Features such as deposit limits, reality checks, and self-exclusion are now standard across the best new betting sites, helping you stay in control while enjoying everything the world of online betting and casino games has to offer.
Tools and Resources for Safer Betting
The best new betting sites in the UK are dedicated to supporting safer betting practices for all players. To help you manage your online betting activity, these sites offer a range of practical tools and resources. Deposit limits are one of the most effective features, allowing you to set a maximum amount you can deposit over a daily, weekly, or monthly period. This helps you stick to your budget and avoid overspending.
Reality checks are another valuable resource, providing regular reminders of your betting activity and giving you the option to take a break if needed. For those who feel they need more support, self-exclusion options are available, enabling you to temporarily or permanently block access to your account on one or more sites in the UK.
In addition to these built-in tools, new betting sites often provide links to independent organizations such as GamCare and BeGambleAware. These organizations offer confidential advice, support, and resources for anyone concerned about their gambling habits. By making use of these tools and resources, you can enjoy online betting on new betting sites while minimizing risks and maintaining control over your experience.
UK Gambling Commission and Licensing Standards
The UK Gambling Commission (UKGC) is the gold standard for regulation in the online betting industry. Any online betting site wishing to operate legally in the UK must obtain a UKGC license, which is only granted after a thorough review of the site’s operations, security, and commitment to responsible gambling. This licensing process ensures that new betting sites meet the highest standards for player protection, fair play, and transparency.
When you choose a UKGC-licensed betting site, you can be confident that your funds are secure, your personal information is protected, and the games and sports bets you place are fair. The UKGC requires all licensed sites to undergo regular audits, maintain robust payment systems, and provide effective customer support. Well-known brands like Coral and Betfred, as well as most new betting sites, proudly display their UKGC license details, making it easy for you to verify their credentials.
Selecting a betting site that is licensed by the UK Gambling Commission is the best way to ensure a safe, secure, and responsible online betting experience. It’s a clear sign that the site is committed to upholding the highest standards in the industry and prioritizes the wellbeing of its players. Always look for the UKGC logo and license information before signing up with any new betting site in the UK.
Should you take bonuses from UK sports betting sites?
New online betting sites in the UK go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Many new sites now also offer innovative features such as custom bet and custom bets options, allowing users to create personalized wagers using tools like Bet Builder or social media features. Additionally, many sites provide online betting tips to help users make more informed decisions and improve their betting strategies. Many offers specify a maximum free bet amount, so users should check the terms for the highest value available. Some of the most common bonuses and sign up offers offers you’ll find at the majority of trusted online bookmakers are listed below.
How do the New Betting Sign up Offers Work?

New online betting companies in the UK are extremely aggressive in seeking new customers and retaining a loyal customer base. A common way for a bookmaker to advertise bets or bonuses are various forms. Bets offer has evolved over time but remains the major attraction of new customers. Below we list the bonuses offered to the most respected bookmakers online.
Free Bets and Free spins
It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.
Deposit Bonus
Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with betting companies and Online Casino. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.
Matched Bonus
Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online gambling industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings. Some offers require placing a qualifying acca bet, such as an accumulator with a minimum number of selections and minimum odds, to unlock free bets or other rewards.
No Deposit Bonus
Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.
Mobile Bonus
The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.
Read more about other types of bonuses
How We Calculate Football Margins
Making a Deposit with New Betting sites and what Deposit Methods are available
One of the key, and often overlooked, areas of a betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.
This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.
Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security. However, certain deposit methods, such as Skrill, Neteller, or PayPal, may not qualify for some bonuses or promotions, so always check the terms before depositing.
Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.
How To Choose Between New Betting Sites UK
We have already set out the criteria for assessing the best UK sports bettors. Tell me the best way to ensure you'’re selecting the right decision? Below is a list of some good tips to find the best betting book in the United Kingdom.
When considering new betting sites, it's important to note how they compete with established brands like Paddy Power, which is known for its special promotions, competitive odds, and unique marketing campaigns. Look for bookmakers that offer similar features and exclusive offers.
Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom. The best online betting sites are those that offer a wide range of sports betting options and comprehensive sports covered, ensuring there is something for every type of bettor. Major events like the Rugby World Cup also attract significant betting interest, so consider sites that provide strong coverage and betting opportunities for such tournaments.
Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.
New Customer Welcome Offers
Some sports fans can easily choose from a variety of betting websites in Britain if they choose a one with a great welcome offer. That is logical because the sector is competing for a lot of money, and operators become more generous. The difficulty of launching new gambling websites in Britain is very great as they are competing with the likes of Bet365 and PaddyPower, whose marketing budget is large. A free bet on registering is an excellent method of testing a new site.
Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.
Regular Promotions
Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.
Betting Markets
The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.
Competitive Odds
We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.
Live Streaming
Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.
Betting Interface
This really is up to your own personal choice, but look for a online sports betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.
Mobile Betting Experience
Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available.
Payment Methods Available
This is one of the most important things to look out for when choosing the online sports betting site you want to sign up with. You should always look for a site that offers payment methods that you know and trust, and preferably ones that offer methods where you already have an account.
Keep in mind that certain deposit methods, such as Skrill, Neteller, PayPal, and other e-wallets, may be required or excluded for specific bonuses and promotions. Always check the terms and conditions before choosing your payment option to ensure you are eligible for any offers.
For example, if you know and trust Paypal and you hold a Paypal account then a bookmaker that accepts Paypal would work really well for you. If a bookmaker only accepts methods that you do not have an account with already, this means that alongside opening up a new betting account, you will also have to open up an account with the payment provider too.
The good news is that a lot of new bookies accept various payment methods, with plenty to choose from. This helps most players find a method they trust and one that they already know how to use and have an account with, making the process of depositing and withdrawing much easier.
Which Betting Sites Accept Paypal?
Which Betting Sites Accept Skrill?
New Betting Sites UK: Twelve of the Best
With so many betting sites currently available, and newcomers arriving on the scene at an ever-increasing rate, it can be hard for the modern sports betting fan to keep up. How to decide which betting sites are worthy of your attention?
Here at newbettingsites.uk, we strive to present UK customers with only the very best of the new and growing betting sites. Our team possesses decades of experience in the sports betting industry – an experience we put to good use in identifying the key features which combine to make top-class betting sites, including, solid value odds, in-play betting, prompt bet settlement, Free Bet Welcome Bonuses and more.
This list features the best online betting sites and best online bookmakers, all of which are reputable betting operators licensed and regulated in the UK.
Having assessed the online sports betting market with the above factors in mind, we now present 10 of the very best new UK betting sites – all of which are fully regulated and licenced to offer their services to UK customers. Whether you be a fan of pre-event odds, in-play betting, or both, you will likely be satisfied with what you find at any of the following online bookmakers:
CopyBet
CopyBet easily earns a place on our list courtesy of its distinctive features. There simply isn’t any other betting site quite like it.
The clue towards the unique selling point of this betting site is in the title. In addition to picking out your own bets in the usual manner, CopyBet also enables you to set up your account to automatically track the bets of successful tipsters. Fancy yourself a shrewd betting judge? Why not set yourself up as a tipster and earn income from subscribers?
On top of all that, the betting site also offers a Bet Builder and a range of great value promotions and offers, including Free Bets on QPR matches, Acca Bonuses, and Prediction Challenges.
Pros
- Excellent New Player Deal: Bet £10 to get 4 x £10 Free Bets
- Automatically copy the bets of successful tipsters
- Bet Builder
Cons
- Fewer Sports than some other sites
- No Live Streaming
PlanetSportBet
You may not be aware of it, but you will likely already have been using a number of Planet Sport-operated websites. Now in 2025, the people behind the top-class Football365 and TEAMtalk sites have set foot into the betting world, and the results are as good as you would expect from such a highly regarded company.
Whether you are using the desktop version or the superb app, you will find a crisp and intuitive experience, enabling you to quickly and easily take advantage of everything the site has to offer, including an excellent Bet Builder and In-Play Betting.
Don’t miss the selection of regular promotions and offers, including the “Get a £10 Free Bet Every Week” deal, Acca Bonuses, and Golf Money Back specials.
Pros
- Great value sign-up deal: Bet £10, Get a £5 Free Bet plus 10 Free Spins on a top slots title.
- Bet Builder
- Regular Promotions and Offers
Cons
- Fewer sports than some other sites
- No e-wallet payments
AKBets
AKBets is carving out a name for itself among UK punters with a no-nonsense approach to online betting. Focusing heavily on Football and Horse Racing – the two pillars of UK sports betting – AKBets delivers a fast, reliable platform with sharp odds and quick navigation.
Launched in 2022, this emerging bookmaker is already attracting attention with a generous Free Bet offer, frequent price boosts, and a loyalty programme that rewards regular punters with ongoing bonuses and perks.
While the platform is more streamlined than flashy, it covers all the essentials: pre-match and live betting, Virtuals, and a well-stocked Casino section. It's ideal for bettors who want quality over quantity.
Pros
Competitive Free Bet offer
Strong focus on Football and Horse Racing
Loyalty rewards
Easy-to-use interface
Cons
Limited coverage of niche sports
No live streaming feature
Fitzdares
A top-quality experience is the order of the day at one of the classiest new sports betting sites. With Fitzdares boasting decades of experience in the traditional bet settlement industry, UK customers were expecting big things upon their move into the online sphere. It’s safe to say they have delivered - providing a much-admired site, popular with fans of both pre-match and in-play betting. The exceptional odds, great horse racing coverage, and range of promotions - including Money Back specials and winnings boosts - certainly tick all the right boxes
Fitzdares may be old, but they certainly aren’t stuck in the sports betting past, with the online bookmaker boasting a range of modern features including Create-a-Bet and Cash Out facilities. Throw in excellent in-play betting, and the informative “Whatsport” and “Fitzdares Times” features, and there’s a whole lot to like here. Fitzdares undoubtedly falls into the category of sports betting sites which really do go the extra mile.
Pros
- Excellent Free Bet Welcome Bonus
- Unique sports betting analysis and articles
- In-Play Betting
Cons
- Slightly fewer sports than some other sites
Lottoland Sports
Don’t let the company name fool you. Lottoland does of course offer one of the most extensive lottery-style betting sites available anywhere online but has also recently branched out into the sports betting sphere. Backed by the successful lottery product, which has been welcoming players since 2013, the company’s experience shines through in both the pre-match and in-play betting areas, whilst the customer service on offer is of the highest standard.
The betting options available at this online bookmaker are also well up to scratch, with the betting odds measuring up well in comparison to many other betting sites. Regular Price Boosts of up to 20% have proved a big hit with players, as has the well-thought-out in-play betting section which includes an array of informative infographics.
Pros
- Welcome Bonus: Money Back as a Free Bet
- Price Boosts
- Great in-play betting section
- Range of betting markets
Cons
- No Horse Racing
- No telephone betting service
Betgoodwin
For horse racing fans, Betgoodwin is possibly the best new UK betting site available. The online arm of one of the UK’s most successful independent bookmakers, Betgoodwin.co.uk brings all of the company’s charm and experience into the internet era of in-play horse racing betting. Being true devotees of the sports betting game, Betgoodwin is one of only a select band of online bookmakers where you won’t be distracted by casino gaming options.
The sports betting experience on offer is so good, that no distractions are required, with the range of money-back offers for horse racing being the very best we have seen anywhere online. Of course, it’s not all about horse racing. All major sports are covered, in addition to a decent selection of more niche pursuits. Those signing up for an account will benefit from great value odds and excellent features including in-play betting, Price Boosts, a Cash Out facility and more.
Pros
- Brilliant Horse Racing Money Back Offers
- Free Bet Welcome Bonus
- In-Play Betting
- telephone betting service
Cons
- Slightly fewer sports than some other betting sites
JeffBet
JeffBet quickly caught the eye when entering the online bookmaker market, with their bright and breezy layout attracting the attention of many online bettors. Those paying a visit to the site certainly won’t be disappointed, with the Bet £10 to get a £30 Free Bet being one of the best offers of its type. The impressive features - including an in-play betting section – further serve to help the site stand out from the crowd.
A regular “Wager Wars” competition has proved a big hit with players, as has the great Rewards Programme which enables you to earn Free Bets and Cash Prizes for completing betting-based missions. The breadth and depth of sports on offer is also commendable, as is the slick in-play betting section. JeffBet provides odds on 47 sporting events – including an impressive 11 esports disciplines, which is more than many more established betting sites.
Pros
- One of the Best Free Bet Sign-Up Offers around
- Great esports coverage
- In-Play Betting
Cons
- No Horse Racing
- No telephone betting service
Betzone
Brought to you by successful high street bookmaker Bet21, the industry experience and customer focussed approach of the company shines through from the moment you arrive at this online bookmaker. A huge amount of thought has clearly gone into the layout, creating one of the sleekest and most intuitive interfaces available to UK customers, including an eye-catching in-play betting section.
New players are quickly rewarded by the betting site’s innovative tiered Bonus scheme, whilst the “Weekly Rewards Zone” enables you to earn £10 in Free Bets every week upon qualifying bet settlement. Betzone also offers weekly free bets as part of its ongoing promotions for loyal customers, providing regular incentives to keep players engaged.
The pre-event and in-play betting odds offer great value, with those available for major sports including Horse Racing and Football invariably comparing very favourably with the competition. Always a big plus for any betting site!
Pros
- Tiered Bonus Offer
- Slick in-play betting section
- Weekly Rewards Zone
Cons
- Fewer Sports than some other betting sites
- No telephone betting service
Highbet
Highbet has quickly gained a foothold in the online bookmaker market, attracting UK customers with a solid sign-up offer and great value odds on horse racing, football, and a range of other sports. Highbet is also one of only a few sports betting sites that reward you with a Free Bet for both your first and second deposit!
Highbet offer a wide range of betting markets across a huge range of sports including football and all UK horse racing.Football bettors in particular are strongly advised to give this online bookmaker a second look, with the odds on offer often being amongst the best available. Of course, it’s not all about football betting, with a total of 42 different sports on offer. Included amongst that number are 9 esport disciplines, making this a great port of call for fans of one of the newest sports betting trends.
The in-play betting section is also worthy of special mention, with the site’s visualisation tools and match stats helping to enhance the sports betting experience.
Pros
- Excellent value football odds
- Free Bet deposit bonuses
- Great in-play betting section
- Advantages - Great for esports betting
Cons
- Few regular promotions
- No telephone betting service
The Pools
The Pools are one of the most famous companies in the sports betting world, courtesy of the football bet which captivated UK customers during much of the 20th century. Times may have moved on since then, but so too have The Pools – a fact well illustrated by the thoroughly modern site of this online bookmaker.
Setting off on the right note with a sign-up offer which awards 4 x £5 Free Bets – granting a great chance of generating some free bet winnings – The Pools then keep the good times rolling with a range of regular offers and promotions. Highlights include the weekly free-to-play “Footy5” competition, which grants a free bet stakes shot at winning £25k, and the daily Free Bet Grabber. Throw in cash-back offers, in-play betting, and solid odds across the board, and you have a betting site that is well worth a look.
Pros
- Free Bets Sign Up offer
- Free to play Footy5 competition
- In-play betting
Cons
- Does not accept Neteller or Skrill
- No telephone betting service
Livescore Bet
The name Livescore will likely be familiar to the majority of sports betting fans, particularly those who like in-play betting. However, what UK customers may not know is that Livescore also offers a betting site which easily matches the quality of their leading live score tracker.
Considering the company made its name through tracking and providing updates from sporting events, it is no surprise that LivescoreBet excels in the area of in-play betting. If you like betting on the action as it unfolds, this site may be one of your very best options, with quickly updating in-play odds available across a wide array of sports. The site further enhances the bettors experience with a range of regular promotions, including Free Bet offers and rewarding free-to-play daily games.
Pros
- Great for in-play betting
- Free Bet sign-up offer
- Free to play promotions
Cons
- Slightly fewer payment options than some other sports betting sites
- No telephone betting service
BetUK
BetUK may be a relatively new name to UK customers. However, Leovegas – the company behind the site – are vastly experienced in producing top-class sports betting sites and have hit the mark once again. Both the range of sports and the number of in-play betting markets are impressive, with the site offering odds on 36 separate sports, and providing a huge list of options for all of the most popular events.
Turning to the offers and promotions, the Bet £10 to get £30 in Free Bets sign-up deal is one of the best around. Having signed up, the additional value keeps on coming via regular Free Bet promotions, Profit Boosts, the “Bet UK Acca Club” and more. Live betting fans will also be pleased with what they find in the betting sites’ extensive in-play betting section, with many markets being enhanced by useful statistical pointers.
Pros
- One of the best value Free Bet sign-up offers around
- In-play betting
- Acca Club
Cons
- No Live Streaming
- No telephone betting service
Introduction to Online Betting
Online betting has revolutionized the way sports fans place their bets, making it more convenient and accessible than ever before. With just a few clicks, you can now enjoy sports bets on your favourite teams and events from the comfort of your own home or on the go. In the UK, all online betting sites must be licensed and regulated by the UK Gambling Commission, which ensures that every betting site operates fairly, securely, and transparently. This means you can trust that your funds and personal information are protected when you choose licensed betting sites. Whether you’re looking for the best betting sites for football, horse racing, or any other sport, it’s important to compare odds, betting markets, promotions, and user experience. In this guide, we’ll help you navigate the world of online betting, highlighting both established and new betting sites in the UK so you can find the best betting options for your style and preferences.
Types of Betting Sites
There is no shortage of choice when it comes to betting sites for UK players. Each type of site brings its own unique features and benefits, catering to different preferences and betting styles. The most popular options include UK betting sites, online bookmakers, and casino sites, all of which are designed to provide a secure and enjoyable experience for UK players.
How To Choose New Betting Sites
After finding our list of credible and top new betting sites it is now up to you to decide which one you would like to open an account with. Even though all of the betting sites listed are new, each of them has their differences, and ways in which they stand out from the crowd. The best online betting sites distinguish themselves by offering a wide range of sports betting options and comprehensive sports covered, ensuring there is something for every punter. means it is vital that you don’t just sign up with the first new bookmaker that you find, instead you should take a look at a number of different factors before deciding which one to sign up with. Here are the factors you should look out for:
Legality and Regulation
You want to feel safe and comfortable when you are placing your bets and because of that, this is the most important factor to look at. The sites we have listed are all licensed by the UK Gambling Commission and this is vital for UK players. We only recommend licensed betting operators, ensuring a safe and regulated experience for UK customers. is highly recommended from us that you do not sign up with a bookmaker that fails to have the correct licence in place, make sure you stick with regulated New UK betting sites.
Ensure sure the betting site you are considering has a licence from and is under the control of the UK Gambling Commission. This makes sure the website complies with requirements and takes responsibility for its conduct.
Software and Platform
You will often find that credible, new UK sports betting sites are towards the front when it comes to having state of the art software on their website. This means they are more accessible, easier to user and have quicker processing times than a lot of their older rivals. Be sure to check that the website uses software that is compatible with the device you intend to use when online betting, and if you are going to use more than one device, check that it works on them all and doesn’t limit you.
The User Experience
Betting should be fun and enjoyable and something to look out for when you are choosing which new betting site to use is the overall user experience. This cannot be underestimated, and if you can find a bookmaker that stays ahead of the times with things like state of the art in-play sports betting facilities with odds guaranteed and the opportunity to cash out and brilliant graphics then you are likely to have an enjoyable time with them as a new customer.
User-Friendly Interface
Search for websites with a user-friendly interface and simple navigation. Top new betting sites also prioritize seamless bet placement, making it easy to place bets quickly during live events or via mobile apps. You'll find it simpler to locate and put bets on the markets that interest you as a result.
Odds and Markets
The odds and markets on offer are one of the best things about signing up with a brand new betting site. These sports betting websites have to offer something different to attract people and make themselves stand out from the big names. Some choose to cover additional markets, giving punters even more choice while others offer slightly better odds. New betting sites also strive to offer decent odds across all sports, ensuring fair value for punters. Finding both is achievable, so be on the lookout for them and take advantage. Search for betting sites that provide a variety of markets, such as sports, casino games, and other forms of gambling.
Competitive Odds:
Look for sites that offer competitive odds on the markets you are interested in. This can make a big difference in your overall winnings.
Take Advantage of Betting Bonuses and Promo Codes
There are a plethora of bookmakers online, so you can open a new account at either whichever site is best recommended by our specialists. Most online sportsbooks will also give you free betting options, this will boost your sports gambling experience and boost your earnings. Fuller.
Following on from the theme above, the best betting sites in the UK have to find a way to stand out from the crowd and look better than their rivals. Bonuses and promotions are another way they do this, offering welcome bonuses, free bets and various other consolation prizes, all of which you can take advantage of. These lucrative deals are certainly worth investigating and another reason why new UK sports betting sites may offer punters the best value.The best new betting sites are known for their frequent promotions, providing ongoing value for both new and existing customers.
Following on from the theme above, the best betting sites in the UK have to find a way to stand out from the crowd and look better than their rivals. Bonuses and promotions are another way they do this, offering welcome bonuses, free bets and various other consolation prizes, all of which you can take advantage of. These lucrative deals are certainly worth investigating and another reason why new UK sports betting sites may offer punters the best value.
Virtual Sports Betting
The sports coverage we have available to us through our online gambling site is as big as it has ever been. You can place your bets any time of day, on events kicking off all over the world at various times. This is great, but what if you want to place a bet anytime, any day, anywhere? Virtual sports have been created by the bookmakers to solve this issue. With football, horse racing and much more available, you can immerse yourself in a virtual world with betting opportunities whenever you need them.
In-Play Betting Console
One of the biggest and best things to come out of internet sports betting has been the in-play betting revolution. This means that online betting doesn’t have to be done prior to a game starts, you can join in the fun whenever you like during play. Top new betting sites offer a wide range of in play options, allowing punters to bet live on numerous sports and markets.
On top of the ability to do this, the best sports betting sites all have a number of great markets that are specifically designed for in-play betting, as well as a cashout facility to use.
Dedicated Betting Apps
We are no longer satisfied with being able to place a bet from the comfort of our own home, now we want to take our betting sites with us. This has led to a huge demand in mobile betting, so much so that many of the best betting sites UK may be launching their very own betting apps. This allows users the chance to bet on their phone regardless of where they are, if you have your phone then you are just seconds away from your next bet.
VIP Loyalty Scheme
Something that online gambling sites have ensured is that they don’t forget just how important their customers are. They don’t take us for granted and understand that they need us for their business to survive and grow. The best betting sites have taken this to another level and some of them offer a VIP loyalty scheme for the biggest and most loyal punters to be involved with. If you intend to use a bookmaker a lot, then one with a scheme like this will really suit you.
Payment Methods Available to Sports Bettors in the UK
The UK Gambling Commission banned the use of credit cards at online casinos and bookmakers to prevent problem gamblers who were already paying for their cards with no credit card. There is a wide variety of ways to make money through online sports gambling sites. Upon opening a betting account online you will be able to make payments using a debit card or credit card.
However, certain deposit methods such as Skrill, Neteller, PayPal, and other e-wallets may be required or excluded for specific bonuses and promotions. Always check the terms and conditions before choosing your payment option to ensure eligibility for any offers.
Credit and Debit Cards
This is by far and away the most popular way to deposit money into your sports betting account. Almost every brand new betting site will accept these as payment methods, allowing you to get your money into the account without the need to have an internet e-wallet or something else. When signing up, check that your sports betting site accepts card payments, and check that they accept the type of card you have.
E-Wallets
E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their online betting account. Most online bookies have seen this and taken action upon it. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet.
However, keep in mind that certain deposit methods, such as Skrill, Neteller, or PayPal, may not qualify for some bonuses or promotions, so always check the terms and conditions before depositing.
Pre-paid Debit & Credit Cards
Pre-paid cards are something else on the rise right now, with many people using these online instead of a debit or credit card either if they don’t have one or don’t want one. These cards allow you to top-up in a variety of different ways, before using the card to make an online payment to your new betting site. The best new sports betting sites have seen how popular these cards are and they are accepting many different versions of them.
New Sports Betting Site Red Flags – What to Avoid
Just as there are many excellent features which should guide you towards a new sports betting site, it is also crucial to be cautious and aware of potential red flags when considering signing up for any new betting site.
With so many online bookmakers now available, there is no need for the modern bettor to accept second best in terms of service, value, or range of betting markets. With that in mind, we recommend steering clear of any online betting site which comes up short in any of the following areas:
- Untrustworthy or Unregulated - Betting with unlicensed or unregulated online bookmakers can be risky. In addition to a UK Gambling Commission (UKGC) license for UK players, bettors from other regions should ensure the betting site or online casino is licensed by the appropriate regulatory authority in their jurisdiction. Licensing ensures that the operator adheres to specific fixed odds betting standards and provides recourse for players in case of disputes. Here at newbettingsites.uk, we only work with sites in possession of a full UKGC licence.
- Few Promotions, Offers, or Bonuses - While not necessarily a deal-breaker, a lack of promotions and bonuses could indicate that the bookmaker isn't competitive or may not be invested in customer satisfaction. Established online bookmakers typically offer various promotions to attract and retain customers. Bettors should explore different online bookmakers to maximize their value. With the vast choice available, the emphasis is on the betting sites to ensure they stand out from the crowd with their offers and promotions. If a new sports betting site doesn’t offer any deals or incentives that catch your eye, simply look elsewhere.
- Poor Odds, Few Betting Markets - Betting value depends on competitive odds and a wide range of betting markets. If a bookmaker consistently offers lower odds and limited betting options compared to reputable competitors, it may not be the best choice for serious bettors. Having access to diverse betting markets is crucial for those who want to bet on various sports and events. In the long run, it is the quality of the odds on offer which will have the greatest impact on your fixed odds betting results. Don’t accept sub-par odds. Likewise, variety is the spice of life in the betting world. The more betting markets you have available to you, the more likely you are to spot an attractive betting opportunity. If there is a particular type of market or feature you like, e.g. In-Play Betting, Bet Builder etc. be sure to check that the betting site has this feature before signing up.
- Deposit/Withdrawal Fees - Bettors should be cautious of any fees associated with transactions. Some online bookmakers charge fees for deposits or withdrawals, especially when using specific payment methods. These fees can eat into your profits over time, so it's essential to understand the cost structure before committing to a bookmaker. Remember, you are betting with your own money, and any winnings are yours. You should never be charged for this privilege.
- Slow Withdrawal Times - Bookmakers are happy enough to process your deposits instantly. They should therefore be willing to provide withdrawals speedily. A small processing time is always to be expected, but any new sports betting site with withdrawal times running into days or weeks should be avoided.
- Poor Website/App - A poorly designed betting site or mobile app can lead to a frustrating betting experience. Slow loading times, technical glitches, or an unintuitive interface can make it challenging to place bets effectively. Established bookmakers typically invest in user-friendly platforms, so bettors should consider sites that offer a smooth, reliable betting experience. Our best advice is to spend a little time navigating the site/app before signing up. Only when satisfied that the operator offers a smooth experience should you consider opening an account.
- Below-par Customer Service - When using any new sports betting site or online casino, most punters will rightly expect everything to run smoothly. However, there may come a time when you have a query regarding a bet, market, or site feature. Knowing that someone will be available to answer your questions is reassuring, and a Customer Service facility should be considered a near-essential feature of any betting site. Look out for sites offering a telephone or email Customer Service option or, even better, a Live Chat facility. A lack of any or all of these, suggests a betting site which doesn’t place as much importance on the customer experience as it should.
- Poor Reviews - Sometimes, the best people to listen to are your fellow punters or the comprehensive reviews found on newbettingsites.uk. If a betting site or online casino has one or more poor reviews, there will usually be a good reason for it. Steer clear until they up their game.
Payment Methods Accepted by Online Betting Sites
- Visa and Mastercard Debit - Most brands allow customers to deposit using Visa or Mastercard debit cards. Simply enter your card details and the desired deposit amount to begin.
- PayPal - PayPal is a well-established and trusted online payment solution. It may not always be available for taking advantage of new customer offers on betting sites or at an online casino, and it's important to note that PayPal does not offer Buyer Protection for gambling transactions.
- Skrill - Skrill functions as an online e-Wallet similar to PayPal and offers a secure way to deposit and withdraw funds. Like PayPal, it's generally accepted for general transactions but may not always qualify for welcome bonuses, so check the bookmaker's terms and conditions.
- Neteller - Neteller is an e-money transfer service commonly used for deposits and withdrawals on various online betting sites. However, like PayPal and Skrill, it may not always be eligible for welcome offers.
- Note on certain deposit methods: - Some bonuses and promotions may exclude certain deposit methods such as Skrill, Neteller, or PayPal. Always check the terms and conditions before depositing to ensure your chosen payment method qualifies for the offer.
- Apple and Google Pay - Mobile users can conveniently deposit using their saved card details through Apple Pay or Google Pay on both Apple and Android devices. Please note that these methods do not support withdrawals.
- Boku - Boku is a convenient payment method that allows you to add your deposit to your mobile phone contract without sharing card details or PayPal information. Keep in mind that the deposit cost will be added to your next phone bill.
- Paysafecard - If you prefer cash deposits, Paysafecard allows you to make online payments without using a bank account or credit card. Purchase a Paysafecard with a 16-digit PIN code at a local sales outlet and use it to deposit at bookmakers. Note that withdrawals are not possible with Paysafecard.
- Cryptocurrency (not available): - Currently, the UK Gambling Commission does not support cryptocurrency for gambling. As of now, you cannot deposit using any form of cryptocurrency.
- Credit Cards (not available): - Credit cards were once a popular deposit method, but they are no longer available for use in the UK due to a rule change in early 2020 by the UK Gambling Commission.
The Sign Up Process at New Betting Sites UK
The great news for punters is that every one of the new bookmakers on the market has made their sign up process as easy as it can possibly be. They don’t want to annoy or upset anyone looking to join, so this is something you can do in just a few small steps, with minimal details required from you.
This allows you to get where you want to be, exploring their sportsbook and placing your bets.
Here we take a look at the process for registering with a new account at Hopa, one of the new betting sites UK players can use.
Step 1
Visit the Hopa website and press on the blue ‘Join’ button in the top right hand corner of the site.
Step 2
The process has two steps, the first is to enter your email address and create both a username and password.
Step 3
The second sign up step is to add personal details, such as your name, date of birth and address before agreeing to the terms and conditions of the site.
Step 4
You now have an account on the site but need to add a payment method. You do this by going into your account details, choosing the payments section and entering the details of the method you want to use. After this, make your first deposit into the account, make sure you deposit enough to hit the requirements for the Inicial bonus when you do this.
That is everything, you now own a sports betting account that is set up, funded and ready to go. Explore the sportsbook, find out where your favourites are and most of all, make sure you have fun and try to learn as much as possible, it will make your sports betting journey much easier.
Placing Your First Bet on a Sports Betting Site in the UK
You’ve created your account, and now it’s time for the fun element, it’s time to place a bet!
As you will find out when you begin your sports betting journey, placing a bet online is incredibly easy, again this is something that new bookmakers have done that is great for punters.
Here we will again go through the steps you need to take to place your first bet.
Step 1
Let’s assume you have funds in your account and that has all been complete. The first thing you need to do is find the event you want to bet on. Choose the sport first, from those listed down the left hand side of the page.
Step 2
Inside your sport, you will see a list of leagues, competitions or events, depending on the sport you choose.
Step 3
When you have chosen the league, competition or event, choose the individual game or event you want to bet on, these will be listed for you. To choose the event, click on those taking part and this will take you to the full range of betting markets.
Step 4
Choose what you want to bet on. To do this, click on the odds of the selection you want to take.
Step 5
The selection will appear in your betslip, which is on the right hand side of the page. If you are placing a bet on one selection, you enter the stake and press the green ‘place bet’ button. If you are placing bets on more than one selection, you need to choose the stake and also the bet type, whether it is singles or a multiple and then press the ‘place bet’ button.
How to Get the Best Deal from Your New UK Betting Site
With so many new UK betting sites available, the gambling industry has never been as good for punters. Thanks to all of these sites being out there, we have a very competitive market, which keeps pushing the services to be even better, and give punters something extra special, either to attract new players or keep existing players.
Frequent promotions are a key feature of the best new betting sites, providing ongoing value for punters through regular bonuses, free bets, and enhanced odds.
For this reason, you should be able to find bonus offers you can use on a regular basis to get a good deal. This may be a deposit bonus, a free bet stake offer, enhanced odds, money back specials or something else. The key is that you have something to use, choose a bonus offer that matches up well with your betting style and use it.
Finding Betting Bonuses and Promo Codes
When we look at the best betting sites on the market, we factor in the offers they have available for new players. We also look at existing customer offers, as you can use these for the duration of your time with that bookmaker.
These often appear to be small, but when you add them up over the course of a year or two betting with one company, they can certainly give a great deal with a promo code. Our best new bookmakers are all known for combing together both new player welcome offers and existing customer deals, so you get both when you sign up with one of them.
We will highlight the offers we find, but when you are with a bookmaker and looking for existing customer offers to use, the best advice we can give is to keep a regular eye on the promotions page. Also look out for banners on the site while you are betting, these are often used to advertise big events and any offers for them.
New Betting Sites UK – Launch Dates
Below you will find our list of the newest betting sites to hit the UK market, and alongside their name you will also see the date they launched in the UK. This may be different to when they launched elsewhere, but we have focused on the UK market here for their dates.
Many of these sites look to offer a top quality service from the start as they aim to make a name for themselves in the crowded UK market, so signing up with them early is often a good strategy.
New betting Site | Ranking | Established | UK Sports Launch year | UK Gambling Commission License | Owner |
---|---|---|---|---|---|
AK Bets | 5 | 2021 | Mar 2023 | Account 65961 (AK Bets Limited) | AK Bets Limited |
All British | 5 | 2022 | 2022 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
Tote | 5 | 1928 | 2012 | Account 3062 (Tote (Successor Company) Limited) | UK Tote Group / Tote (Successor Company) Limited |
BetWright | 5 | 2024 | 2024 | Account 64666 (Onyx Gaming Limited) | Onyx Gaming Limited |
Betano | 5 | 2016 | 2024 (UK) | Account 39576 (BV Gaming Limited) | Kaizen Gaming / BV Gaming Limited (UK) |
BetTom | 4.9 | 2024 | 2024 | Account 64959 (Bet Tom Limited) | Bet Tom Limited |
BetMGM | 4.9 | 2023 (UK) | Aug 2023 | Account 39198 (LeoVegas Gaming PLC) | LeoVegas Gaming PLC (MGM brand) |
Star Sports | 4.9 | 1999 | 1999 | Account 9177 (Star Racing Limited) | Star Racing Limited |
The Pools | 4.9 | 1923 | 2018 (online sportsbook) | Account 48272 (The Football Pools Limited) | The Football Pools Limited |
Quickbet | 4.9 | 2025 | 2025 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
PlanetSportBet | 4.8 | 2021 | 2021 | Account 65109 (Planet Bet Limited) | Planet Bet Limited (Planet Sport Group) |
Pricedup | 4.8 | 2024 | 2024 | Account number 1776 | Off Course Bookmakers Limited |
Bresbet | 4.8 | 2021 | 2021 | Account 65252 (BresBet Ltd) | BresBet Ltd |
talkSPORT BET | 4.8 | 2022 | 2022 | Account 39576 (BV Gaming Limited) | BV Gaming Limited (BetVictor) |
Pub Sports | 4.8 | 2022 | 2022 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
Highbet | 4.8 | 2021 | 2021 | Account 39483 (AG Communications Limited) | AG Communications Limited (Aspire Global) |
Betgoodwin | 4.7 | 1997 | 2021 (online) | Account 28901 (Goodwin Racing Limited) | Goodwin Racing Limited |
NRGBet | 4.7 | 2022 | 2022 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
Midnite | 4.7 | 2018 | 2018 | Account 42647 (Dribble Media Limited) | Dribble Media Limited |
Bzeebet | 4.7 | 2022 | 2022 | Account 39483 (AG Communications Limited) | AG Communications Limited (Marketplay brand) |
Betzone | 4.7 | 2022 | 2022 | Account 61997 (BetZone Ltd) | BetZone Ltd |
Bet442 | 4.6 | 2024 | 2024 | Account 39483 (AG Communications Ltd ) | AG Communications Ltd |
Gentleman Jim | 4.6 | 2024 | 2024 | Account 60213 (Lovell Brothers Limited) | Account 60213 (Lovell Brothers Limited) |
Lottoland Sports | 4.6 | 2013 | 2022 | Account 38991 (EU Lotto Ltd) | EU Lotto Ltd |
CopyBet | 4.6 | 2020 | 2021 | Account 53774 (CopyBet UK Limited) | CopyBet UK Limited |
Spreadex | 4.6 | 1999 | 2006 (fixed-odds) | Account 8835 (Spreadex Limited) | Spreadex Limited |
Netbet | 4.6 | 2001 | 2013 (UK) | Account 39170 (NetBet Enterprises Limited) | NetBet Enterprises Limited |
Betnero | 4.5 | 2017 | 2025 | Account 48789 (Anakatech Interactive Limited) | Anakatech Interactive Limited |
Betarno | 4.5 | 2016 | 2023 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
EasyBet | 4.5 | 2020 | 2024 | Account 39504 (Triplebet Limited) | Triplebet Limited |
Jeffbet | 4.5 | 2022 | 2022 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
Karamba | 4.5 | 2005 | 2018 (sportsbook) | Account 39483 (AG Communications Limited) | AG Communications Limited (Aspire Global) |
Betmaze | 4.5 | 2025 | 2025 | Account 39483 (AG Communications Limited) | AG Communications Limited (Aspire Global) |
DragonBet | 4.4 | 2022 | 2022 | Account 50122 (Playbook Gaming Limited) | Playbook Gaming Limited |
Hollywoodbets | 4.4 | 2020 (UK) | 2020 | Account 50416 (Hollywoodbets (UK) Limited) | Hollywoodbets (UK) Limited |
SBK | 4.4 | 2019 | 2019 | Account 39173 (Smarkets (Malta) Limited) | Smarkets (Malta) Limited |
Sporting Index | 4.4 | 1992 | 2020 (SI Sportsbook) | Account 27343 (Sporting Index Limited) | Sporting Index Limited |
7Bet | 4.4 | 2020 | 2024 | Account 48789 (Anakatech Interactive Limited) | Anakatech Interactive Limited |
MrLuck | 4.4 | 2021 | 2021 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
TangoBet | 4.3 | 2024 | 2024 | Account 39483 (AG Communications Limited) | AG Communications Limited |
10bet | 4.3 | 2003 | 2013 (UK) | Account 43173 (Blue Star Planet Limited) | Blue Star Planet Limited |
Myriadplay | 4.3 | 2024 | 2024 | Account 39483 (AG Communications Limited) | AG Communications Limited |
YetiBet | 4.3 | 2017 | 2017 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
Quinnbet | 4.3 | 2017 | 2017 (UK online) | Account 44414 (QuinnBet (UK) Limited) | QuinnBet (UK) Limited |
FafaBet | 4.3 | 2004 | 2021 | Account 57385 (Taichi Tech Limited) | Taichi Tech Limited |
BetGrouse | 4.2 | 2023 | 2023 | Account 39483 (AG Communications Limited) | AG Communications Limited |
Virgin Bet | 4.2 | 2019 | 2019 | Account 54310 (Virgin Bet Limited) | Virgin Bet Limited / LiveScore Group |
Sportingbet | 4.2 | 1997 | 2019 (UK relaunch) | Account 54743 (LC International Limited) | Entain Group (LC International Limited) |
Swifty Sports | 4.2 | 2022 | 2023 | Account 58957 (Swifty Global (UK) Ltd) | Swifty Global (UK) Ltd |
Fruity King | 4.2 | 2014 | N/A (casino-only) | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
No Bonus | 4.2 | 2013 | N/A (casino-only) | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
Livescore Bet | 4.2 | 2020 | 2020 | Account 56859 (LiveScore Betting & Gaming (Gibraltar) Limited) | LiveScore Group |
Hyper Sports | 4.1 | 2019 | 2023 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
Q88Bets | 4.1 | 2001 | 2021 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
Yako Sports | 4.1 | 2013 | 2013 | Account 38758 (L&L Europe Limited) | L&L Europe Limited |
DAZN Bet | 4.1 | 2022 | 2022 | Account 48756 (DZBT Limited) | DZBT Limited |
Kwiff | 4.1 | 2015 | 2015 | Account 44448 (Eaton Gate Gaming Limited) | Eaton Gate Gaming Limited / Kwiff Ltd |
Betrino | 4.1 | 2020 | 2024 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
Parimatch | 4 | 1994 (brand) | 2020 (UK) | Account 39576 (BV Gaming Limited) | BV Gaming Limited (brand: Parimatch) |
Zetbet | 4 | 2022 | 2022 | Account 39483 (AG Communications Limited) | AG Communications Limited (Marketplay brand) |
BetUK | 4 | 2012 / 2018 relaunch | 2018 (UK) | Account 39198 (LeoVegas Gaming PLC) | LeoVegas Gaming PLC |
Fan Team | 4 | 2013 | 2021 | Account 39669 (Scout Limited) | Scout Limited |
Fitzdares | 4 | 2012 | 2020 (online sportsbook) | Account 400 (Fitzdares Limited) | Fitzdares Limited |
Casimpo Sports | 3.9 | 2018 | 2024 | Account 39335 (ProgressPlay Limited) | ProgressPlay Limited |
32Red | 3.9 | 2002 | 2014 (sportsbook) | Account 45322 (Platinum Gaming Limited) | Kindred Group (Platinum Gaming Limited) |
Grosvenor | 3.8 | 1970 / 2016 online sports | 2016 | Account 2396 (Grosvenor Casinos Limited) | The Rank Group (Grosvenor Casinos Limited) |
BWIN | 3.8 | 1997 | 2007 (UK) / 2019 migration | Account 54743 (LC International Limited) | Entain Group (LC International Limited) |
New Betting Sites licensed by the UK Gambling Commission
How do the New Betting Sites' Welcome Offers Work?
New betting sites go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are sports betting offers and bonuses which come in different shapes and forms. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.
Free Bets and Free spins
It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your sports betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets are not the amount of money you can keep and withdraw. If you win, the new betting site will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.
Deposit Bonus
Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. The initial bonus goes anywhere from 25% up to as much to 100% and sometimes even more on your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.
Matched Bonus
Only a variation of the deposit bonus, a matched bonus allows you to grab the free bet token amount amount equal to your initial deposit. The matched free bet has become the most searched bonuses in the online betting industry and for a good reason too. New Betting Sites are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.
No Deposit Bonus
Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.
Betting Apps Bonus
The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. New sports betting sites have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.
New Betting Sites FAQs
Yes, betting in the UK is legal, but you must play with a site that holds a license via the UK Gambling Commission
No, in 2020, credit card betting was banned in the UK
No, in 2020, credit card betting was banned in the UK
Online bookmakers use encryption to make sure your details are kept safe and secure while you are making a payment into your account, just like when you pay for other things online.
Almost every sports betting site gives you a free bet stake or some kind of welcome offer when you sign up with them. Many also offer free bets to existing customers with other offers that can be used.
Most new bookies ask you to create a username and password with them. In terms of personal details, you will need to give your email address, full name, date of birth and address.
Many deposit methods are available with online bookmakers, so you have plenty to choose from. This includes debit card betting, pre-paid cards, e-wallets and bank transfer options.
Most new betting sites offer horse racing as part of their service alongside other sports but not all of them do, so check our site review if you want to bet on horse racing.
Yes, we compare new bookies that are secure, with a license to operate in the UK. This means that you can trust them, as they have undergone strict tests to ensure they have everything in place to offer fair and legal betting.
Yes, many websites offer an in-play betting section and as part of that, they offer live streaming across many different sports if you want to watch the live betting action.
No, you can only withdraw onto a payment method you have used in the past. Unless you deposit with Skrill, you cannot withdraw funds using it.
It is important when claiming a welcome bonus to look at the terms and conditions. These often cut out specific payment options and this is usually e-wallets, so if you want to use one, check you can first.
This is down to the KYC regulations from the UK Gambling Commission, designed to keep everyone safe and honest when betting online, so make sure you send your details in if you are asked. New be
There are many to choose from, but for a top quality all round service that will suit most punters, Hopa, Mr Play and Betiton are three of the best currently available.
Remember to always gamble responsibly and never bet more than you can afford to lose.